Tradedoubler’s voucher code sites results 2017 across the Benelux
During 2017 voucher code sites have shown a growth in order value and number of sales, the latter has even had an increase of 92%. We have however found a decrease of the average order value (AOV). We can explain this as some travel advertisers have stopped working via Tradedoubler with voucher code sites. Since the travel industry has a higher average order value than the other industries, this explain the drop.
While two of the three top industries have decreased the order value, other industries like fashion, automotive and telecom & utilities have significantly increased their order value with voucher code sites.