Your affiliate marketing guide for Black Friday 2020

Black Friday is one of the best periods for merchants to maximise their profits by leveraging the affiliate partnerships. This year, everyone agrees that Black Friday will start earlier and will last longer, as it will be dominated by online shopping. Whether you are an affiliate marketing connoisseur or just exploring affiliate avenues, we hope that our Affiliate Marketing Guide for Black Friday will be a useful resource to prepare for the most lucrative time of the year.


Back-to-School 2020 Preparation!

Findings indicate advertisers who follow trends and strategically prepare for the back-to-school season will win. Our data shows an increased trend for online shopping, given the current COVID-19 situation. Find out more on how you can prepare for the upcoming back-to-school season.

Know-How Guide #2: Performance Display Sector

Know-How Guide #2: Performance Display Sector Know-How Guide Get yourself the Tradedoubler Performance Boost! With the first issue covering Premium Content, we now take a look at the Performance Display Sector. Performance Display Well-known affiliate marketing models such as price comparison or cashback and loyalty sites appeal to customers in...

The outlook for Affiliate Marketing during COVID-19

The outlook for Affiliate Marketing during COVID-19 While COVID-19 is turning our everyday lives upside down and of course it is imposing significant operational constraints, other developments show the opportunities of affiliate marketing in these uncertain times. As an example Tradedoubler has been able to attract many new publishers in...

Shopping & Retail Trend Report for 2019

Shopping & Retail Trend Report for 2019 Across Europe, we saw stable growth in the Shopping & Retail industry during 2019. The order value increased by 4% YOY. We saw a peak in the order value during November (Cyber Weekend) and December (Holiday Shopping). The number of sales increased by...

Health & Beauty Trend Report for 2019

Health & Beauty Trend Report for 2019 In 2019 we saw great growth in the Health & Beauty order value of 32% YOY! The number of sales grew by a remarkable 31% YOY and Mobile Sales took a share of 44% of all sales. The average order value across all devices...

Computer & Electronics Trend Report for 2019

Computer & Electronics Trend Report for 2019 During 2019 we saw a slight growth in the Computer & Electronics industry. The order value increased by 2% and number of sales by 11% within 2019. Taking a look at the seasonality of the order value, we saw a small peak in...

Record numbers on Valentine’s Day 2020!

Record numbers on Valentine’s Day 2020! Valentine’s Day 2020 was extremely successful for Tradedoubler! Throughout the week of Valentine’s Day (10th – 14th of February), we saw a growth in order value of 30% YOY, the number of sales even increased by 41% YOY! Interesting fact: The Smartphone AOV grew...