Findings indicate advertisers who follow trends and strategically prepare for the back-to-school season will win. Our data shows an increased trend for online shopping, given the current COVID-19 situation. Find out more on how you can prepare for the upcoming back-to-school season.
Nick Morris, VP Engineering at Tradedoubler, writes about the importance of first party tracking in performance marketing and Tradedoubler's solutions to help advertisers upgrade their integrations.
Last week Matthias was a guest at "The Marketing Transformation Podcast" to discuss all topics around Tradedoubler, affiliate marketing in general, and the state of affiliate marketing.