Motivate your publisher with… Commissions It is, of course, common sense that publishers are motivated by commission increases. However, there are multiple ways of setting this up. We don’t want to bore you with the standard CPA/CPL increase, so we’ve left that out. Commission Ladder Not every web shop has...
Results winter sales 2018 The winter sales have ended and have been a great success on our platform! We have realised a growth in Order Value of 31% and 32% growth in the Average Order Value (AOV) in comparison to January 2017. If we look at which category of...
Motivate your publishers with an Affiliate day! There are multiple ways to motivate your publishers, one of them is organizing an affiliate day. At this (half) day, you invite your publishers to tell them more about your company. A day like this can be organized in many ways depending...
An interview with… MrKortingscode.nl We have asked Ilse & Paul from MrKortingscode.nl, one of our discount code publishers, a few questions. Can you tell us in a few words more about yourself, your background and your roll within the company? We are Ilse & Paul, responsible for MrKortingscode.nl! Together with...
Metapic rolls out successfully In August 2017 Tradedoubler announced the acquisition of Metapic, a popular platform for product recommendations. Metapic collaborates with multiple large publishers within influencer and premium lifestyle media. With this acquisition we have extended our strong position within influencer publishing. Six months later we see impressive...
Affiliate Marketing Trends 2018 Also in 2018, there will be some important trends that will keep us busy. Multi-attribution will for sure become more important. Advertisers want to partner with a higher number of content publishers, who usually don’t receive compensation due to the user journey and last-click logic....
Tradedoubler’s content sites results 2017 across the Benelux Content sites are all sites that don’t specifically offer voucher codes or cashback and aren’t written by one person like blogs but by a team. They are more objective while blogs are more subjective. Like bloggers we have seen an uplift in...
Tradedoubler’s voucher code sites results 2017 across the Benelux During 2017 voucher code sites have shown a growth in order value and number of sales, the latter has even had an increase of 92%. We have however found a decrease of the average order value (AOV). We can explain this...
Lots of different web shops or organisations can have an affiliate program and they can all look very different in set up. But a successful affiliate program always has a few important conditions that can make or break it. 1. (attainable) Goals and KPI’s Make sure you know what you...
Tradedoubler’s Blogger results 2017 across the Benelux network 2017 has been another year where bloggers have become more popular in the affiliate marketing channel. We have taken a dive in the statistics and have found some interesting data about The Netherlands and Belgium for you. If you’re interested in working...