Latest Expedia brand to join Tradedoubler network
London, UK and Rome, Italy – 18 March 2013
Venere.com, the online reservation specialist is expanding its affiliate marketing campaign strategy through Tradedoubler, the international performance marketing and technology company. Tradedoubler is launching Venere.com affiliate programs in the United Kingdom, Germany, Austria, France, Italy, Sweden, Norway, the Netherlands, Belgium and Spain in a move which reflects the increasing reliance of consumers on Internet sites to research and book their travel.
Research1. shows that online travel agents (OTAs) are leading the surge in the growth of Europe’s online travel market, increasing bookings by nearly 22 per cent in contrast to supplier websites’ 15 per cent gain. It is estimated that OTAs outpaced the hotel bookings market by 14 per cent in 2012 and, although the pace of growth is expected to slow due to economic conditions, it is still expected to grow by nearly eight per cent in 2014.
Venere’s technology allows for real-time pricing and room availability information to be posted across many of the 140,000 active publishers in Tradedoubler’s leading network, maximising its reach across Europe. Quick integration and easy access to Venere’s ever-growing property portfolio and latest special deals allows publishers, both large and small, to monetise content and links for accommodation all over the world.
Spyros Assonitis, Director Global Marketing, Venere.com, says: “Customers are moving online to book their travel and accommodation and our offering is proving attractive. But in this highly competitive marketplace, working with a trusted and truly international partner known for its ability to generate new revenues is essential for us. Knowing that Tradedoubler works with our parent company, Expedia, and understands the travel market were important factors in awarding them the business.”
Jon Lord, Group Director, Corporate Clients, Tradedoubler comments: “Venere.com is a significant international player in the online travel market and we’re delighted to welcome another Expedia brand to the network. It’s our job to ensure that we’re getting the Venere.com proposition in front of consumers, across all 10 markets, so when they are researching, planning and then finally booking their trips Venere is front of mind throughout the purchase journey.”
Venere.com offers travellers more than 140,000 hotels, bed & breakfasts, apartments, country houses and other types of accommodation, to book across more than 180 countries. Venere.com is planning to expand its presence worldwide and at the same time reinforce its strengths in its core markets which are mainly in Southern Europe.
2012 PhoCusWright Inc. The European Travel Overview.
For further information, please contact:
Head of PR & Communications, Tradedoubler
+44 20 7798 5866
About Venere.com, an Expedia Inc. company
Created in Italy in 1995, Venere.com is the European specialist for online reservation of hotels and other types of accommodation and one of the leaders on the global market. Since September 2008 Venere.com is an Expedia Inc. company (NASDAQ: EXPE), the world’s largest travel marketplace.
The Venere.com website is one of the most renowned in the world for the quality, completeness and originality of its content. The platform contains over 140.000 hotels, bed & breakfasts, apartments, country houses, and other types of lodgings in over 180 countries. Venere.com meets the demanding and changing needs of travellers, helping them to truly identify, customize and book the ideal accommodation. Thanks to the free online search, the simplicity of use and an innovative content, with multilingual detailed descriptions and interactive maps, Venere.com is one of the most user-friendly websites in the marketplace.
Venere.com has been one of the pioneer websites to integrate and publish user reviews in 2001. The platform currently contains over 1.000.000 independent opinions rated by its clients. This content is one of the guarantees of the quality and the reliable approach established by Venere.com for its users.
Tradedoubler is an international leader in performance-based digital marketing and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and remains the most successful pan-European performance marketing company, combining strategic international insight with detailed in-country expertise. It helps 2,000 advertisers achieve their business goals through its high quality network of 140,000 publishers and was the first to offer an integrated e- and m-commerce offering to help advertisers extend their online programmes to users on mobile devices.
Tradedoubler is committed to close collaboration with each customer, helping them to generate revenue and succeed on a national and international scale. Among Tradedoubler’s advertisers are American Express, ClubMed, Dell, Disney, Expedia and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange. More information can be found on www.tradedoubler.com