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Connected consumers, disconnected solutions – Performance marketing at a crossroads

The digital advertising landscape has reached a tipping point. Rapid growth has resulted in a complex and fragmented array of platforms, technologies and approaches that many marketing professionals struggle to understand.

Tradedoubler believes that it is time for the industry to take a new approach: to build an integrated network based on technology and expertise that will deliver smarter performance-based results across all platforms, channels and devices.