Get ready for Valentine’s Day!
Valentine’s Day on February 14 is approaching quickly, so get ready now! As we already noted when looking at Cyber Week numbers, consumers think about shopping events earlier than in previous years. In preparation for Valentine’s Day jewellery and beauty sales will increase again early February, but will be planned and executed far in advance.
Flower sales has its own timing
Timing for flower sales is different. As you can see in the below graph based on our data from large flower brands across Europe (Euroflorist, eFlorist, Teleflorist, FloraQueen, Fleurop etc.) for 2018, flower shopping starts to be planned between February 6 and 9, but is mostly executed on February 12, 13 and even on Valentine’s Day itself! The daily order value during these 3 days in February was almost 700% higher than the average daily order value for flowers for the rest of the year 2018! So Valentine’s Day can really make a difference!
We talked to Nadira Tielenburg, Affiliate and Partnership Manager at Euroflorist, to find out how they prepared for Valentine’s Day.
How important is Valentine’s Day for Euroflorist?
We have three main peaks at Euroflorist: Valentine’s Day, Mother’s Day and Christmas. In terms of sales volume Mother’s Day would be the #1 peak, though closely followed by Valentine’s Day. Valentine’s Day is a very important period for us at Euroflorist since this is typically an event for which people buy the products we are known for: sending flowers and helping people care and make others feel loved.
What does Euroflorist offer Publishers across Europe for this occasion?
Our strategy for our markets across Europe is practically identical. However, the products we focus on in our creative materials might differ as bestsellers differ per market. Roses will most likely be our main advertised product everywhere though since they are the universal flower of love :-).
Valentine’s Day is the ideal moment for us as an advertiser to show the great potential of our campaigns to our publishers. We therefore make sure to have high quality imagery and banners available to support the campaigns. We also offer great flexibility in terms of offering tailored promotions and partnerships. And of course, for those partners offering premium exposure we have exclusive, market leading discount slots available. Together with our excellent account team in the Stockholm office we are at the disposal of publishers to set up the best converting promotions.
How does Tradedoubler support Euroflorist in their affiliate activities for this special day?
Tradedoubler has many years of experience with our campaigns in all markets. They are an expert partner, both for publishers as for us, when it comes to setting up highly converting Valentine’s Day campaigns.
Thanks a lot for your insights, Nadira, and happy selling to everyone 😉