Unveiling new structure and techologies at DMEXCO 2018

„Connect and Grow“: Tradedoubler unveils new structure and techologies – Tradedoubler will be represented at DMEXCO 2018 at booth E041 in hall 6

 

Tradedoubler, provider of performance-based digital marketing, will be exhibiting at this year’s DMEXCO from September 12 to 13 at the Cologne Exhibition Centre under the theme “Connect and Grow” with new interfaces, new monetization options and a new business approach.

Tradedoubler has always stood for its highly reliable, robust and secure technology that enables advertisers and publishers to grow significantly through relevant business partnerships. At this year’s fair, this technology will be presented in a whole new look. Visitors to Tradedoubler’s stand at DMEXCO will be the first to see a preview of our new advertiser and publisher interfaces. The interfaces have been fully redesigned to empower our clients with an enhanced user experience and a fresh look creating an intuitive platform which will make it easier to create relevant connections and drive growth of our clients’ programs.  Reports and charts are both visually appealing and arranged to improve access to need to know information to save time and help decision making.  Powerful data analysis will provide better insights as the platform has been built to incorporate predictive forecasting. The new interfaces will go live soon, the preview is already possible at the fair.

As a network, we see it as our task to bring people together and release new innovations. Therefore, Tradedoubler will be presenting not only completely redesigned interfaces but also new monetization options for bloggers. Influencer marketing has been on everyone’s lips for quite some time now. By introducing a scalable performance model, Tradedoubler is now giving this channel much more relevance for both, advertisers and publishers. Metapic, the product platform that makes affiliate marketing more accessible, visual and fair for bloggers, is now also available in the German market and will be introduced to interested customers at DMEXCO 2018. Metapic offers rich and easy-to-use features for creating product recommendations and now allows mid- and long-tail publishers to participate in influencer marketing based on performance. Advertisers benefit from greater transparency, scalability and performance-based compensation. Thus, Tradedoubler also succeeds in this channel in initiating more relevant partnerships and generating growth.

In addition to these product innovations, the German Tradedoubler team will unveil a new structure at this year’s fair and a new business approach fully centred around our customers’ needs. Tradedoubler now offers customized business development services  delivered through specialized teams for agencies, international customers and direct customers. New clients will not receive offers with predefined products, but tailor-made proposals, which select components from a comprehensive pool of technologies brought together into individual solutions that are tailored to the customers’ needs. For this new business approach Tradedoubler has been able to attract top-class specialists who will implement this strategic change. With Leonie Singer, Tradedoubler has recruited a personality with broad agency experience as Business Development Director Agencies, who has started in September to provide tailored and relevant solutions to our agency partners. Beginning of October Thomas Mößner will start as new Business Development Director Campaigns & Display. Thomas has almost 20 years of experience in campaign management and will further develop our campaign business. Constanze Mathes will complete the team in November as Business Development Specialist Display & Campaigns under his leadership.

This year, for the first time, Tradedoubler will take part in the Guided Tours of the German Association for the Digital Economy (BVDW), which offers orientation in the information jungle for visitors. On the 13th of September, at 12.30 the BVDW tour will visit the Tradedoubler booth, where visitors will hear about market trends in “Content Marketing & Storytelling”. We will show how influencers cleverly arrange content for brands and products, generating higher brand value and ROI. Visitors will learn how product recommendations differ from classic ads and in which cases users find it beneficial to receive recommendations by advertising media. A reservation is required at

https://www.bvdw.org/events/dmexco/bvdw-guided-tours/programm-2018/

And for all those who had a busy night on the first day of the fair, Tradedoubler will again be offering its traditional Bavarian Breakfast on Thursday, September 13, from 9:30 am to 12 noon.

For a preview of the new Advertiser and Publisher Interfaces, for individual advice on Metapic and the new monetization options as well as for the participation in the traditional Bavarian Breakfast, please register on our DMEXCO website:

https://www.tradedoubler.com/de/blog/dmexco-2018/

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