Travel Day Recap
With the intention to create an environment to engage, network and advise advertisers and publishers, we hosted our first Travel Day on the 27th of September at our London office in Moorgate. The event started in the afternoon around 2 pm, with over 50 attendees.
Tradedoubler UK & IE Country Manager, Chris Russell-Smith, kicked off the day welcoming everyone and moderating an exciting panel with talks and insights from the experts: Colin Carter – Weather2Travel.com, Eilidh Whyte – Loveholidays / Affilinet / Thomas Cook Airlines, Ella Carroll – Myholidayguru and Mark Murrays – Yieldify.
During the panel, the specialists discussed about the travel industry, and the biggest impacts on the performance, including the negative effects of this year’s hot weather upon the holiday purchase. Panellist also talked about the biggest industry disruptor and how Airbnb has impacted the business as customers aren’t loyal to brands but to the cheapest solution. Another topic was the change in purchase behaviour regarding loyalty, how millennials force brands to adopt new strategies and the way customers adapt to different channels and devices.
Following the insightful panel, Diana from Similar Web used travel client as an example and talked about the gaps of partnerships they see comparing against key competitors. She also went through the latest updates and how brands can benefit from this type of information.
After the first two sessions, attendees had a break with snacks, refreshments and networking. It was a great opportunity to catch up with all the attendees and for everyone to talk within each other.
With the travel industry becoming more and more dynamic and competitive every year, Kubilay Sengun, from Insider covered the importance of segmentation and identifying the different needs of each persona within your target audience. Bespoken, personalized campaigns and offers have proven to deliver better results.
Second to last, Alex from NMPi went through the customer journey and considerations to put in place when targeting users via paid search. As an example, he used the trainline case study and the process the company have in place to ensure they get the most out the campaigns.
To finish our event, Mo Ali, from The Blogger Programme, discussed different influencers within travel and displayed an interesting overview of how bloggers can represent brands, the way brands can support and measure results through this tool.
After Travel Day, everyone went to Kitty Hawk for drinks and more networking. We were pleased to hear the positive feedback and to host such an inspiring and informative conference, to showcasing learnings from last years and sharing it before the travel peak.
Building and growing relations is our lifeblood and our key expertise for almost 20 years, thought this event we offer a platform for advertisers and publishers to network, build relationships and learn. If you would like to be updated on future events, contact us at [email protected] and we will let you know in advance next time.
Have a look at a few feedbacks we had:
‘It was a fantastic opportunity for us to meet and network with the other advertisers, and the experience of speaking on the panel is something I’m incredibly grateful for. Really looking forward to seeing what our closer relationship with Tradedoubler will bring in the future!’
‘The Travel Day was a great opportunity to know more about the trends and new actors in the travel industry, in a friendly context.’
“Vertical specific events are essential to grow our relationships and give us a unique opportunity to network with existing clients and make new connections with others. I look forward to more travel events in the future.”
“As always, the guys at Tradedoubler have put together a fantastic event. As both presenter and guest, it was a great learning and networking opportunity, with some diverse group of publishers, advertisers and partners in the room and it really set the scene for what to expect from the travel industry in Q1 2019.”
‘Tradedoubler Travel Day is a great opportunity to hear industry experts discuss the current market trends and understand in which direction various market players are shifting. It allows you to learn about which strategy could work and how various players are fighting for their space in this very competitive market. It is also a great opportunity to network and increase your partnerships.’