Since we integrated the customer journey attribution model with Tradedoubler, we got all the way positive feedback. We analysed that a lot of partners, which were not considered in the last click model, are profiting of the new model. All in all it’s a big benefit for us and the partners and we will start rolling out the attribution model in more countries.
Have you ever shopped online? Then you've probably already used the various payment methods from Klarna. Dan O`Kane has spoken with Brian McGuigan to share how you can drive more revenue and reach new customers for your businesses with Klarna.
Regardless of the industry, a sales campaign must have a clearly defined goal. An exam-ple of goal setting is the SMART method. Learn how it works now!
eCommerce is booming. But there are risks in eCommerce that have to be overcome this year. What are they, and why is affiliate marketing the solution?