Since we integrated the customer journey attribution model with Tradedoubler, we got all the way positive feedback. We analysed that a lot of partners, which were not considered in the last click model, are profiting of the new model. All in all it’s a big benefit for us and the partners and we will start rolling out the attribution model in more countries.
We asked Sara Centemero - Country Manager at Tradedoubler Italia - to share her vision about Influencer Marketing and her predictions for the business in 2022.
For several years Singles Day has taken place on the 11th of November. Every year more e-commerce retailers use this shopping event to increase their sales.
Attractive offers and shopping experiences, high quality and excellent customer service - that's what you can expect at Alois Dallmayr KG. We interviewed Kristin Thoma to tell you more about our German Advertiser.