Since we integrated the customer journey attribution model with Tradedoubler, we got all the way positive feedback. We analysed that a lot of partners, which were not considered in the last click model, are profiting of the new model. All in all it’s a big benefit for us and the partners and we will start rolling out the attribution model in more countries.
Share this on:
Suggested posts
The impact of Russia war against Ukraine on eCommerce
The strong sales growth in eCommerce has slowed down significantly since the earth-shattering war in Ukraine. But what does this mean for eCommerce?
CEO with 15 years of experience at Tradedoubler
From Account Manager to CEO - Tradedoubler has made it possible for Matthias Stadelmeyer. We interviewed our CEO and discovered some interesting facts about him!
Sephora partners with Tradedoubler for app downloads
We offer our advertisers the opportunity to drive app downloads. One of the first to launch a ampaign in the Nordics is Sephora. Today we close our June App-Month with a conversation with them.