Plan.Net Performance recently migrated the IKEA DE program to Tradedoubler. The migration was processed without any issues and on time. We were pleased that the migration, far from having an adverse effect on the program revenue, had a positive effect which was achieved through the pro-active account management and re-engagement of publishers throughout the process and since.
Everyone has noticed the Facebook outage. But for influencers, it caused some serious revenue losses. So what were the immediate effects? And what should influencers do about it?
We asked Sara Centemero - Country Manager at Tradedoubler Italia - to share her vision about Influencer Marketing and her predictions for the business in 2022.
For several years Singles Day has taken place on the 11th of November. Every year more e-commerce retailers use this shopping event to increase their sales.