Tenacta Group relies on Tradedoubler technology


Tenacta Group is an Italian company with a portfolio of worldwide leading brands that share the same mission: to develop design and technological innovation that will improve people’s quality of life. The Human Being is at the centre of every project development of Tenacta Group and four focus areas have been defined to fulfill the emerging needs of the increasingly evolved consumer: Beauty, Cooking, Home, Wellness.

Imetec, Bellissima, Dreamland, Aspen, Collexia and Caffè del Caravaggio are the leading brands of the Tenacta Group. Constant investments in technological innovation, marketing and communication allow these brands to command significant positions both in Italy and abroad.

Today, Tenacta Group is present in over 38 countries in Europe, Latin America, Asia, Russia, Australia and North America, and has over 400 employees.

Tenacta Group now relies on Tradedoubler technology for both, their public and private affiliate marketing activites. Our white-label solution TD CONNECT supports their global partner management. It allows Tenacta to track and manage all digital marketing activities, whether that’s digital channels such as search, display, email or individual traffic sources or affiliate partners. The solution can be used as an in-house tracking and channel de-duplication platform or as an affiliate management solution. Tenacta can now assign commissions to partners and attribute spend based on performance.

“We can intervene promptly where a redirection of the existing strategy is necessary”, says Emiliano Vismara, Head of Web Sales & Digital Marketing at Tenacta, “assigning a unique remuneration to the channels for individual conversions, constantly monitoring the added value of each channel”. Alma Renna, Country Manager of Tradedoubler Italia, comments: “The collaboration with Tenacta Group represents a key success for the positioning of Tradedoubler as a leading technology partner. Tenacta has selected a solid tool for measuring the performance of all online advertising channels, which allows them to optimize digital investments and identify the optimal marketing mix “.


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