Recap: Virtual Affiliate Day
Since Covid-19 and the social distancing measures came into place we started to be as flexible as possible and show some improvisation. Therefore, the UK Team hosted a virtual affiliate day on the 25th of June to bring together different brands and publishers.
During this challenging time, we have found it more challenging to introduce the many publishers we work with, old and new, to the brands on our network. After a few months of connecting with new partners in the industry and gaining new insights, the UK market arranged a virtual affiliate day on the 25th of June.
What was it all about?
The Virtual Affiliate Day started with a short ‘Welcome from Tradedoubler’ session at 9 am followed by 30minute meeting slots – lasting from 09:30 am through until 2:30 pm. The aim was that publishers were able to book 30 minutes directly with our brands to walkthrough media kits, exposure opportunities, and new performance-based technology. All meetings took place via Microsoft Teams & Zoom, with every publisher and brand receiving their own, tailored itinerary with who they would be meeting with and when. Due to the great variety of brands and publishers, we were able to arrange very interesting and insightful meetings.
- Brands: Adobe, Epson, Huawei, Interactive Investor, Microsoft, Musement, Olympus, Radisson Hotels, Spotahome, The Perfume Shop
- Publishers: ESI Media, Gocertify, GSG, Honey, MyVoucherCodes, Quidco, Savings United, Snatch HQ, TopCashback, Upday, VoucherCodes.co.uk, and Ve Global
How did the participants perceive the event?
Overall, the Virtual Affiliate Day was a great success and a great networking opportunity. For more detailed insights, have a read of the quotes of some attendees below:
“I wanted to personally thank you for a great day and your support and coordination as an account manager. The event was brilliant and we gained an incredible amount out of it.”
– Tuanne Mac, Head of Performance @ Spotahome
“We had some very good discussions with the publishers present and we hope to finalize some great deals soon […] It’s always interesting to discuss with publishers to receive their feedback of the situation within the travel industry […] Thanks a lot to the TD team, especially to Monica and Jamil for its availability this day.”
– Sébastien Lahalle, Senior Analyst @ Accenture
“As a new publisher who’s trying to introduce ourselves to as many retailers as possible, the affiliate morning was a very helpful and efficient way to meet several retailers in a short space of time. Big thanks to TD for matching us with retailers who were a great fit for our product!”
– Jonny Matthews, Founder @ gocertify
“Despite the pandemic, TD hosted a well organised online affiliate day to help us build further relationships between the brands and publishers. They’ve reacted effectively to create commercial opportunities for the current climate.”
– Darren Tsang, Business Development Manager @ Global Savings Group
Thank you again to all the attendees for the great event! In case you missed it and want to be part of any upcoming events, reach out to your Tradedoubler contact person and follow us on our socials.