Publisher Spotlight: Webloyalty
Discover in our latest Publisher Spotlight, an interview with Myriam Giardini, Director of Product Merchandising at Webloyalty, one of our partners who is present throughout Europe. Webloyalty offers a cashback solution with a minimum 10% guaranteed saving on each purchase!
Can you briefly introduce yourself?
I work in collaboration with advertisers to increase their visibility, conversion and traffic marketing objectives through our promotional solutions.
Can you introduce Webloyalty?
Webloyalty’s “Remises & Reductions” and “Privilegios en Compras” (Discounts & offers) membership is a paid cashback service that offers its members a selection of attractive deals and a minimum of 10% cashback on all their online purchases.
We are present in 7 countries around the world (France, Belgium, Spain, United Kingdom, Netherlands, Brazil, Ireland). Webloyalty stands out in it’s sector with very high cashback rates (minimum 10%), as well as regular promotions with boosted cashback percentages exclusively reserved for our members.
Tell us more about your networks/portals and your audiences?
For a cashback sites like Remises & Reductions, and Privilegios en Compras, the advantages have always been multiple. We are able to offer interesting, targeted content to our members. In addition, we have the opportunity to work with major brands, allowing us to increase the notoriety of our site and at the same time to generate even more traffic and constantly grow revenue.
What types of advertisers do you work with? Do advertisers need specifics to work with Webloyalty?
Webloyalty works with all types of advertisers and in all verticals: from fashion to technology and from beauty to food. On our site, there are currently around 20 promotional placements (premium, ‘not to be missed’ offers, dedicated pages, etc.) the performance of which varies according to the time of year, the type of vertical and the associated offer. We also offer other placements external to the site, such as emailing and editorial highlights on our blogs and social networks.
The advantages for advertisers to collaborate with Webloyalty are multiple:
· Editorial highlights all year round with quality content
· Highlights on Remises & Reductions and Privilegios en Compras every week to boost sales
· An international team available with responsive customer services
What are the advantages of a partnership with Webloyalty for advertisers?
Webloyalty brings together teams of professionals who work together to achieve the best performance for advertisers and offer the best shopping experience to members.
We have seen a strong increase in our activity in 2021 and with more than 20 promotional placements available, we are listening and eager to work with you on any type of operation and promotion.
We would be delighted to start a partnership with you in France and/or Europe.
Do you have any upcoming promotions, new launches or other news to share?
Today more than ever we want to embark on the path of personalization. In 2022 we will mainly focus on creating more targeted marketing campaigns with more systematic use of personalization, which is the best way to achieve a satisfactory ROI. We have just launched a tool called the ‘Bonus Tool’, which makes it possible to segment the offer offered to members according to advertisers’ needs (increase turnover, purchase frequency, average basket, new customers, etc.) and also the purchasing behaviour of our members.
Following a first test in the UK which aimed to increase the frequency of purchase for a brand in the fashion sector, we generated a 15% increase in purchase frequency.
This tool, along with other improvements underway on our sites, is one of our strategies for 2022 with the aim of further optimizing the frequency of our marketing campaigns, boosting business volume and further developing our technological capabilities to provide our members with the best possible shopping experience.
If you would like to know more about Webloyalty, don’t hesitate to contact us >>
Thank you for this great interview, Myriam!