We got to sit down this week with James Maley from RevLifter to talk all things affiliate. Take a peek to get some insights into their business and why you should be working with them.
James, tell us a little about yourself.
As Head of Business Development, I am responsible for expanding RevLifter’s business opportunities across the EMEA and APAC regions. A key part of my role is advocating the growth and application of personalisation technologies across all digital channels.
I have been working in Affiliate and Digital Marketing for almost 13 years, having had roles within client services and sales network side and heading up multiple channels for a Hotelier.
Can you introduce RevLifter and your core business values?
RevLifter’s core purpose is to improve value for both the consumer and retailers. This is how we differentiate ourselves from the competition. We’re striving to prove incremental value with every customer we engage with. The uniqueness lies within the incentivisation process and our ability to deliver real-time personalised offers based on what customers want to buy in that moment.
We focus on understanding our client’s goals which could include increasing average order value, improving conversion rates or improving loyalty and retention.
We deliver incentives by assessing the advertisers’ specific needs. Our products are tailored to our customers
What would you say are the biggest benefits for an advertiser working with RevLifter
Building on my points above, RevLifter’s core value proposition is the way we strive to add incremental revenue from every single consumer by assessing advertisers goals and objectives and applying these to the campaigns we create.
For example, if you’re concerned about increasing profitability, we can trigger personalised deals based on high margin stock or cross-sell complimentary items based on what customers already have in their basket.
In short, it all boils down to adding incremental value and proving it! This is at the core of all of our campaigns.
Tell us more about your audience and what types of advertisers do you work best with?
RevLifter works across multiple verticals, from fast fashion to consumer electronics. We’re seeing fantastic results with all our clients – driving double-digit increases in CR and AOV.
We now work with over 90 clients across the globe including Moss Bros, CT Shirts, Miss Selfridge, The Perfume Shop; HP, EE, Mobiles and The Hut Group to name a few.
What makes RevLifter an exciting company?
People hear about our progress and imagine life at RevLifter to be nothing short of manic. We’re at the helm of a fast-growing tech scale-up. I have been with RevLifter since the very early days when we were just 5 people in a small office in Moorgate. It’s amazing to see how far we’ve come in such a short space of time.
Working one year at RevLifter is like several years elsewhere because we’re growing at such an unbelievable rate. We don’t incentivise customers in the usual way; our campaigns aren’t one-size-fits-all, and our platform isn’t even close to reaching its full potential.
We’re a young, innovative and disruptive technology keeping pace with some of the most established players in the industry and you don’t get much more job satisfaction than that!
Any exciting plans coming up in the next 12 months?
2020 will be a pivotal year for RevLifter, after an incredible period of intense growth in 2019, growing from 30 to 90 clients and achieving a phenomenal 433% increase in revenue, we’re set to be in full scale-up mode by mid-2020.
We’re planning to initiate series A funding by the end of the year which will facilitate further investment in our AI and aid the expansion of our US operation.
We’ll also be developing our product portfolio. Currently, we incentivize customers via three core products RevPage, RevConvert and RevRewards. This year, we’re looking to enter other marketing channels across display, email and fin-tech. We are actively exploring how our platform can revolutionize the way customers are incentivized to pay for products and provide an additional revenue stream for retailers.
Where do you think is the Affiliate space heading to in the next year and what are the main market disruptions?
The Affiliate channel is seen as an ROI efficient channel; more important than ever Advertisers are squeezing more out of every pound spent across all their digital channels. Not just on raw commission cost and ROAS but also aligning business goals with the types of deals they are serving to consumers. This can affect brand perception, customer loyalty, and the bottom line.
More than ever the affiliate channel is being leveraged as a branding tool and companies like RevLifter can ensure retailers balance this cost.
What is the most exciting time of year for you as a business?
Like everyone else, Peak period and Black Friday is probably our most manic, exciting and exhausting times of year but the results always make it worth it!
Is there anything else you’d like our advertisers to know?
It’s really simple to work with us, there is no tech integration and you can be up and running within 2-4 weeks earning additional revenue.
Get in touch with the team via [email protected] or head to our website www.revlifter.com. Let us know what your marketing objectives are we’ll talk you through how our award-winning platform can achieve your goals.
What is one fun fact about RevLifter?
The idea behind RevLifter was first developed on a napkin in a pub in Farringdon!
If you’d like to work with RevLifter, get in touch with [email protected] today.