Publisher Spotlight: Bravovoucher
Can you briefly introduce yourself?
Hi, I’m Chris Russell-Smith and I’ve been looking after Growth & Partnerships for Bravovoucher since Jan 2020.
Can you introduce Bravovoucher and its core business values?
Bravovoucher is the UK arm of Bravo Savings Network, whose other international sites include the US, DE, FR, IT, ES and PL. Our HQ is in Florence, Italy, where there are around 45 colleagues, including native language content and account management for all of our countries. Our goal is to take the experience of those who shop online to the next level, become the consumer’s main point of reference for saving online and provide great ROI to our advertisers.
What would you say are the biggest benefits for an advertiser working with Bravovoucher?
As well as driving sales at a high conversion rate, advertisers can also benefit from a range of high-quality placement opportunities and off-site channels to reach our consumers. Our international reach, and consistent platform look and feel also makes us a great choice for advertisers working across the EMEA and US regions. We also provide advertisers with the chance to associate their brands with our environmental sustainability initiatives.
Tell us more about your audience and what types of advertisers do you work best with?
Bravovoucher’s audience has a slightly female bias (55%) and average age range of 25-44. We have advertisers in almost every sector and are particularly strong in fashion, beauty, home and gifts. We are hoping that travel bounces back in Q1!
What makes BravoVoucher an exciting company?
Bravo Savings Network is continuously evolving in both the way we look and operate and the services we want to offer consumers. We continue to innovate and expand into new markets and channels to reach our consumers. For advertisers, we have a huge number of promotional opportunities from placements on site, to newsletters, push notifications and social media. There is always a great energy around the team and the offer, and this means we are very flexible, open to new ideas and super responsive.
What is one fun fact about Bravovoucher?
Our Chief Pet Officer is called Bubu and he has his own Linkedin profile.
Do you have any upcoming promotions, new launches, or exciting news you would like to share?
We are champions of environmental sustainability, providing advertisers with the opportunity to associate their brands with the various activities we run. Last year we launched our first Green Friday initiative, which saw the planting of over 100,000 trees. The next event is our Green Friday Challenge 2020, which runs from 27/11 – 25/12, where we plant a tree for every sale made, in conjunction with our partners, Eden Reforestation Projects. We’re aiming for 200,000 trees this year, and there’s still time to get on board!
How long have you worked in the affiliate marketing space?
I’d almost prefer not to answer that question! I started way back in 2007.
What have you seen change in that time?
Almost everything! Far too much to answer succinctly here.
How long have you had a relationship with Tradedoubler?
A long time, including several years as an employee!
Thank you, Chris, for the interview!