Publisher Spotlight: AFILIZA / WIDILO
Find our latest Publisher Spotlight: an interview with Angelica Boue, Key Account Manager at AFILIZA! AFILIZA is one of our top partners and one of the leaders in the coupon and discount codes/deals sites ( Le Figaro, L’équipe and 20 minutes) and cashback market (Widilo.fr, budgey.de, widilo.es, widilo.it, widilo.fr/belgium, widilo.co.uk). Find out what sets AFILIZA apart from market players and why you should absolutely partner with this affiliate for Q4 shopping events (Cyber Week / Black Friday / Christmas) to boost your sales!
Can you briefly introduce yourself?
My name is Angélica, I have been Key Account Manager at AFILIZA for 3 years. I help merchants develop their digital strategy and I support them on a daily basis to find the most relevant and efficient solutions.
Can you introduce AFILIZA?
Founded in 2012, AFILIZA is now the French leader in the coupon, discount codes, deals and cashback sectors. We manage 3 coupon discount codes, deals sites: Le Figaro, L’Équipe and 20minutes, and a cashback site, Widilo.fr. Launched in 2017, Widilo.fr is a free Cashback service that allows online shoppers to save money every time they make a purchase online.
Since then, Widilo has experienced strong growth and has successfully established itself in several European markets: Germany, Spain, Italy, Belgium and the United Kingdom.
Today, the Widilo community represents 2 million buyers across Europe.
Our main mission is to provide millions of online buyers with the best cashback deals and valid offers from their favorite merchants, across various categories (Fashion and Beauty, High Tech, Travel, Home, Sports, etc.).
Tell us more about your solutions. What type of advertiser do you work with?
Our solutions are aimed at any type of advertiser wishing to increase their online visibility, acquire new customers and increase their turnover.
They work through our coupon/discount codes and deals sites and on our Cashback site Widilo.fr. We work with nearly 3,000 advertisers from all sectors of activity and can thus reach all categories of the population.
Indeed, affiliate marketing has become an essential solution for e-commerce players, so all advertisers can benefit. This is why we invite advertisers to use these channels to boost their affiliate performance.
Do advertisers need specificity to work with AFILIZA? What are the advantages of a partnership with AFILIZA for advertisers?
There is no specificity necessary to work with AFILIZA, but loyalty is a quality that we seek from our partners. We have built great long-term relationships with our partners and we grow together year after year.
The advantage of working with AFILIZA is that we monitor the performance of our partners on a daily basis. Indeed, our goal is to perpetuate the partnership through effective growth levers, while delivering results.
To achieve this, our Account Managers team is 200% committed to advertisers! Our team is very responsive and has impeccable listening skills.
What makes you different from other coupon and discount codes/deals and cashback sites?
In addition to being present in 6 countries, Widilo differentiates itself by offering very high cashback rates, even the best in the sector for many shops.
Thanks to our privileged relationship with our partners, we offer boosted Cashback negotiated exclusively for our users. This allows us to have a very loyal community, always on the lookout for the latest offers we present.
In addition, Widilo has a mobile application for iPhone and Android, an extension available on Google Chrome and Firefox, and offers our best deals on its Instagram account. Do not hesitate to follow us!
What are the latest developments in the coupon and discount codes/deals market?
The use of coupons/discount codes and cashback, through e-commerce, has become more popular over the past few years and increased even more with the pandemic. For example, discount codes are an integral part of our daily lives: whether seen on public transport advertisements, on TV or via social networks…
This market is growing and hit record highs last year. It is a constantly evolving market, with new channels emerging, such as influencer marketing.
I have no doubts that affiliate marketing will continue to grow and that there are still some great surprises in store for us in the future, and we will do everything to ensure that AFILIZA and Widilo are always at the forefront of these developments.
What are your different offers for merchants who want to boost their income during
Cyber Week / Black Friday / Xmas?
Feel free to reach out to me at angelica@afiliza.com to receive our media kit and find out about our BF and Christmas offers.
For Q4, we expect 36 million online buyers across all four of our sites, up 13% compared to last year when we generated 250 million euros for our partners.
70% were generated during Black Friday + Christmas campaigning, with an average growth of +100% per partner. I would therefore advise setting up your campaign to cover all of November and December, rather than a stand-alone campaign for Black Friday for more results.
Any other news to share?
We recently launched our gift card service on Widilo and it is already a huge success! This new service allows the user to obtain cashback on the purchase of gift cards, online and in-store, at the largest brands: Amazon, Fnac-Darty, Zalando, IKEA, La Redoute, Decathlon and many more.
Thus, users can enjoy even more cashback on their online purchases.
Discover the gift cards on Widilo: https://www.widilo.fr/carte-cadeau
Last but not least, one of our main goals is to focus on the user experience, which we want to make enjoyable and accessible to everyone.
Many innovations are to come and we are convinced that they will meet the needs of our thousands of trusted partners.
Starting a partnership with AFILIZA is therefore a safe bet.
If you want to be part of the adventure, do not hesitate to contact us >>
partners@afiliza.com / publisher.fr@tradedoubler.com
A big THANK YOU to Angelica for answering our questions!
