Publisher Spotlight: Squadata
Email retargeting targets visitors who aren't logged into a website and aren't known to the advertiser's database. Edmonde Chiesa from Squadata explains how you can integrate this into your strategy.
metapic – The white label solution
More and more advertisers are focusing on small influencers. This certainly means a higher communication effort that needs to be managed. But how can this be done?
The secrets of Search Engine Advertising
Is your goal effective incremental ROAS? Search Engine Advertising via affiliates can ensure that the advertiser's campaigns are optimised and as effective as possible.
The possibilities of Voucher Marketing
Do you want to attract and retain new customers? With voucher marketing, you can. Especially in affiliate marketing, vouchers play an important role.
Get ready for Travel
The corona pandemic has hit the travel industry hard. It is now more important than ever to adapt to the travel trends. But how can marketers do that?
Get the best out of the Holiday Season
The Christmas Season has started. So it is even more important to develop a good marketing strategy during Christmas shopping. But how do I stand out from the competition?
Black Week 2021 – The review
The Black Week 2021 has come to an end and with it hopefully the most successful month of the year. Now the question is how successful it was. As in the last Black Friday articles we use Tradedoubler data to analyse the Black Week event.
Publisher Spotlight: BravoPromo
We interviewed Bernardo Marucci at BravoPromo, an essential partner in the couponing market to significantly increase your conversion rate during Christmas & Winter Sales!
Industry Chat: How can I make December as successful as Black Friday with machine learning?
Make sure you continue to drive the same Black Friday volume throughout December and Christmas. With automated personalisation using machine learning from intent.ly, you can increase your conversion rate by more than 37 %.
5 years with Göran Paues
Göran wanted to become a flying baker, but fortunately, Tradedoubler has benefited from his excellent skills since 06.12.2016. He doesn't make the team and the customers happy with flying bread, but as a helper and developer of new features in our Oracle database.