Meet the experts from Metapic and Onbaz at OMR
Instagram, TikTok, Facebook, and Co – Today, social media platforms are essential, especially if you want to address the younger target group. In the meantime, more than 55% of Generation Z start their product search on Instagram and TikTok (Forbes 2023). So, how do you reach your target group on social media and encourage them to buy? The solution is: User Generated Content!
UGC is one of the top trends in online marketing and offers you enormous growth potential. That’s why we have an entire area about it at our OMR stand! There we will show you why you can generate more sales with User Generated Content, how you can get started with Influencer Marketing and Live Video Shopping with our partners Metapic and Onbaz, and how you can get your OMR appointment with these experts!
Why is User Generated Content important?
We know it’s not easy for brands to reach consumers on social media and convert them into customers. For content to be successful on social mediayou need “authenticity”, and many users consider this low when it comes to content that comes from brands. And this is exactly where marketing with User Generated Content comes in, as consumers perceive content created by other users as 2.4 times more authentic than content from brands (trustmary 2022). The content on social media must be very authentic to be relevant to the target group. This increases the probability that the targeted users will engage with the brand and make a purchase.
Influencer Marketing with Metapic
Influencer marketing is an essential marketing channel if you want to be successful in terms of User Generated Content. Whether it’s nano-, micro-, or macro-influencers, content creators know their community – and know which content is relevant and well received by their followers. Through Metapic, you can easily have your brand and products promoted by thousands of influencers and start long-term collaborations with brand ambassadors.
Metapic is one of the leading influencer marketing platforms, and you can benefit from these advantages:
· Access to thousands of influencers and content creators (currently more than 60,000 registered influencers)
· Influencers link directly to your online shop in their stories
· The performance of each influencer is accurately tracked and visualised in your dashboard
· The remuneration is 100% performance-based
· Your reports are transparent and can be viewed on the platform
· All influencers are carefully screened and personally contacted by metapic experts
· Matchmaking on demand: metapic’s experts find the influencers who best match your brand
Live Video Shopping with Onbaz
Live Video Shopping is one of the most popular trends in eCommerce and is now already well established in Asia & Europe. Our partner Onbaz is one of the first Live Video Shopping platforms in Europe and allows you to start your own live streams or present your brand and products live in front of thousands of followers together with an influencer. That’s not all, if your viewers like a product, they have the possibility to buy it directly from your online shop during the live stream.
Onbaz also offers you certain advantages:
· 100% performance-based remuneration, no setup fees, no fixed fees (unlike many other providers on the market)
· Collaboration with thousands of influencers
· Straightforward live streams – either alone as a brand or together with influencers
· Users buy your products directly during the live stream without leaving the platform
· Live chat with your viewers for even further interaction
· Not only live: all your streams are recorded and can be re-watched later
Meet metapic and Onbaz together!
Thanks to the new integration, all 60,000 Metapic influencers can now go live with Live Video Shopping via Onbaz and promote your brand and products with just a few clicks!
Metapic and Onbaz are not only a virtual dream team for your success with User Generated Content, but they are also a real team at OMR! Visit us at our stand on the 9th and 10th May, or book your appointment with the experts from Metapic and Onbaz now and get started with Influencer Marketing and Live Video Shopping!
Our expert for User Generated Content at OMR:
  |   |   |   |
| Luisa Theißen | Luisa Weber | Marcus Nordström | Christoffer Odin |
| Teamlead Metapic Germany | Campaign Manager Metapic | Co-Founder Onbaz | Co-Founder Onbaz |
Do you have questions about our OMR stand or performance marketing with user-generated content in general? You can always get in touch with us here >>
