Tradedoubler appoints Claudia Batschi-Rota as Country Manager for Germany and Austria
Munich, 24 January 2019 – Tradedoubler today announced the appointment of Claudia Batschi-Rota as Country Manager for Germany and Austria. Claudia joined Tradedoubler in April 2010 and since then has held several positions in the company.
As Partnership Development Director at Tradedoubler Claudia focused primarily on network quality. She improved the publisher network by increasing reach, diversity and quality and by constantly identifying and incorporating new publisher models. “Excellent relationships to the most relevant publishers are the centrepiece of a high quality affiliate network”, Claudia says. In her role as Director Operations she restructured the German team and introduced dedicated teams for agencies, direct clients and campaign business and a new agile business approach fully centred around our customers’ and partners’ needs.
In her new role Claudia will continue to focus on generating efficient growth for our partners through tailored solutions and strong customized business development services. “Our new strategic approach combined with Tradedoubler’s high quality affiliate network and our very robust and innovative technology will strengthen our position as a reliable, agile and intelligent growth partner for our clients and partners”, Claudia says.
“Claudia is an excellent business leader and strategist and a very results driven person. With her appointment as Country Manager for Tradedoubler in Germany and Austria she will, together with her team, continue to generate excellent results and growth for our clients and partners. Her appointment is another step to establish Tradedoubler as leading international affiliate network in Germany. ” says Matthias Stadelmeyer, Chief Executive Officer at Tradedoubler.
Prior to Tradedoubler Claudia worked as Online Marketing Consultant at AdScale. She holds degrees in communication science and media research as well as in sociology and psychology.
For further information, please contact:
Andrea Schätzl-Naeve, Digital Marketing and Communication Director