What is real?
Affiliate Marketing and the myths

There are many myths about Affiliate Marketing on the internet. But what is right and what is wrong? To clear up these confusions, we uncover the most common fake news.

What is Affiliate Marketing?

Affiliate Marketing is a part of performance-based marketing. In affiliate marketing, a merchant pays one or more publishers a commission for a predefined action by the customer acquired through the marketing efforts.

The most common myths

1. “Affiliate Marketing isn`t for small advertisers.”

Many small businesses do not trust Affiliate Marketing as an effective channel. But this fear is unnecessary and Affiliate Marketing rather a channel for the future for small advertisers. Payment is only required if the desired action is reached through the marketing activities. The payment to the publisher and the affiliate network depends on the provision agreed in advance. This means that success is certain. In addition, the small advertiser increases the reach it automatically receives through the publisher on a daily basis.  At the same time new customers are won, who ideally will also buy from the merchant in the future.

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2. „Affiliate Marketing is all about vouchers.”

Affiliate Marketing is still thought to consist only of voucher sites. But there is so much more in it. It is also possible to work with all the following channels:

3. „Affiliate Marketing isn`t a channel for the future but dying out.”

This myth is the most persistent. But Affiliate Marketing has developed a lot in the last few years and has outperformed all other digital marketing channels with its growth rates. This form of success-based marketing is constantly changing and at the forefront of innovation, through technical progress but as well through constantly new developing traffic sources. As these changes are very valuable, it means a rather exciting future for Affiliate Marketing.

4. „Affiliate Marketing runs on its own”

„Once everything is set and that’s it? No, unfortunately, it doesn’t work like that. Like the market is constantly evolving, the affiliate programme must also be updated. This includes, for example, making sure basics like banners are up-to-date, new publishers are added and offers are constantly communicated. Otherwise, there might be a lot of potentials that isn´t realized. Tradedoubler as your affiliate network will help you with all this work.

Of course, there are many more myths on the internet. However, don’t let this confuse you, but get in touch with us. We will be happy to help you!

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