Like the industry, she never stands still
Melina Pehrsson is Head of Business Operation at Tradedoubler Nordics. With an effort to always develop for the better, in the company of an enterprising team, she leads the company into the future.
It was in the autumn of 2006 that Melina Pehrsson arrived at Tradedoubler Nordics office for the first time. Today she is Head of Business Operation and is responsible for a team consisting of Account Managers, Technical Managers, and some external and internal support functions. Melina has had a long career at Tradedoubler and worked with many of the customers the company has today. With years of experience, she carries a broad knowledge that covers several branches of business.
“I have worked in all the branches in which our customers are presented”, says Melina.
Exciting challenges
Melina studied marketing and IT in Stockholm and has a past in trade, finance, and the pharmaceutical industry. During her studies, her interest in digital grew. Melina realized early on that it was the industry of digital marketing where she wanted to work.
“I am very inspired by the fact that this industry never stands still, that there is always something new and exciting!”
At the same time, Melina opened her eyes to Tradedoubler. She was fascinated by the ability to track everything that happens online, and the technology behind it. Her journey at Tradedoubler began as Office Manager and CEO Assistant. In her role, she got to know the company and approach the various functions. Six months later, we saw her in the role of an Account Manager, where she was responsible for her first customer portfolio. After two years of intensive work with several small and medium-sized customers, Melina began working with the company’s largest customers as Senior Account Manager. This then led to the chance to focus on international business. The opportunity to constantly develop is one of the reasons why Melina thrives so well. Customers and publishers provide her with new exciting challenges every day. Also, the industry itself offers a lot of trials that can lead to the whole company having a rethink. But according to Melina, change is among the best things about working at Tradedoubler.
I like this with strategies and how do we do to stand strong in this change
To inspire and to be inspired
In the role of Head of Business Operation, Melina has a packed schedule. A typical day begins with reviewing transactions and various reports that present how the different programs at Tradedoubler perform. This is then followed by a meeting with the tech department to review the status of implementations and any technical challenges.
Then I have a meeting with different Account Managers every day to review how their unique customer portfolios are doing, what are their challenges, what is going well right now, are there lessons we can share with the team?
For Melina, it is important to share knowledge. Therefore, the rest of the team is always informed, for example, about how an Account Manager has managed to solve a task. A large part of her everyday life is about encouraging and leading her employees. But while she strives to inspire, she gets inspired. Melina talks about all the skilled people around her. A dynamic team of administrators, technicians, salespeople and customer managers. The working day ends in various meetings with customers and publishers. But Melina’s day does not end there. Outside of her work as Head of Business Operation, we see her in the role of mother of three children, whose hobbies in many ways constitute her leisure time.
Right now it’s hockey, football and gymnastics, says Melina
Constantly improving
Something Melina follows with curiosity is e-commerce. She believes that we are facing a historic shift where physical stores are increasingly focusing on digital services. Either they have been forced to do so or they have seen it as a strategy. In an industry that is constantly evolving and changing, it is important to be fast. It is about constantly improving and being at the forefront to keep up with the future. During her career, Melina has followed three pieces of advice – to listen, be humble and dare.
I think you get quite far on that. And remember when it feels daunting that everything gets better with a little salt licorice!