Know-How Guide #1: Premium Content

 

What is the Know-How Guide?

Tradedoubler supports the growth of advertisers and publishers through performance marketing services and technology solutions. In addition to new technology that we develop for our clients, we are also a platform provider and incubator for new and innovative partner models.

In this and our upcoming Know How Guides we present and explain the most important new partners and models for 2020, which will bring you, as advertisers, incremental revenue growth, new customers and target groups, as well as enhanced awareness.

How does it work? Quite simply, by using the entire sales channel – from the first customer contact to the checkout.

 

Premium Content

Naturally, the most prominent advertising spaces are always the most popular. In the online sector, these are the websites of large publishing houses and news portals with a wide range of topics. In the past, it was precisely these channels that were difficult to access for performance marketing. At Tradedoubler, however, we have been able to establish several strategic partnerships with well-known players in this field over the last two years and achieve enormous success for our clients using performance-based campaigns.

The integration of campaigns can be done in several ways. Using Native Ad, individual text-image combinations are automatically displayed in articles. The application is very unobtrusive and thereby seen more as a recommendation than an advertisement.

Advertorials can be used to present entire brands or products. The texts, which are usually written as guides, always offer the customer an added value of information. In price comparisons and deal columns, special sales actions can be placed. In all campaigns, the focus is always on the benefit to the customer, high-quality and unobtrusive integration into the site.

The spectrum of topics ranges from general news to sports, leisure, travel, feature pages, guidebooks, and comparisons. The content is created by the in-house editorial team or supplied via premium content partnerships helping you to acquire the right target group for each product.

 

FACT CHECK

fact_check#1

QUICK TIP

Content partners address a broad spectrum of users with a variety of topics. It is easy to forget that even very high-profile target groups are served via many sub-pages. Premium content publishers always find a suitable form of advertising and can also generate suitable content for each campaign goal.

Share this on:

Suggested posts

Technology Updates: Advertisers

We are continuously developing our technology offers. Here you will find an overview of all new features, tools, and technical updates for our Advertisers!

What consumers want in 2023

Do you want to know what consumers want in 2023? We have asked more than 500 people and analysed the result to give the tips for the new year.

Tradedoubler Advent Calendar 2022

Every day until Christmas, a new door opens in our Advent Calendar with attractive advertisers and publishers from our network that you shouldn't miss in 2023!

Get in touch

We would love to discuss how Tradedoubler can help you grow your business.