Our UK event on native technology
Thursday 25th February saw Tradedoubler UK hold another successful virtual affiliate event. Except this event was quite different, with the focus on all native technology partners. For advertisers understanding what they truly represent for their partner growth and opportunity as we progress and plan for 2021 and beyond.
What do we mean by “native technology partner”: A technology that allows an advertiser or site owner to engage in real-time with a user or customer through triggered responses. These can be through smart sequential messaging procedures or machine learning. The main thing to consider is that we are talking native (onsite in most cases) messaging that helps consumers find the right item[s], personalise content or messaging, or share a great opportunity.
These tech partners are experts, easy to integrate as their script is live in the TD container tag and will incorporate detailed advertiser strategy into any deployment, which can react in real-time at a 1:1 level.
The native tech event saw 8 partners navigate 15-20-minute speed-dating meetings with 15 clients across 70+ individual meetings. Here is what our partners have to say about the event.
“Tradedoubler organised an amazing opportunity for their partners and clients with the Affiliate day. Everything was well planned out and everyone we spoke to was excited about the event and to learn more about each other. We would definitely love to be invited as a partner to future events”
– Kunal Kumar, Business Development Manager at Ve Global
“We were really looking forward to Tradedoubler’s speed dating event for tech partners and it didn’t disappoint. RevLifter packed just over 10 meetings into 15 minutes, which gave us plenty of opportunities to explain how our hyper-personalised deals platform can work with brands across all sectors. It’s compelling to see advertisers looking to integrate new elements into their affiliate programmes and hear more about emerging partners and solutions. This channel is driven by relationships and we were glad to add a few more to the list thanks to Tradedoubler.”
– George Godman, Senior Business Development Manager at RevLifter
“Thank you to the TradeDoubler team for inviting us to showcase our technology at your first tech affiliate day. Not only was it really well organised, but also the mix of relevant advertisers and agency attendees was perfect. We at EnvolveTech are very much looking forward to future events with you.”
– Dan Amarquaye, Head of Partnerships at Envolve Technology
“An excellent event by TradeDoubler – really good format to enable us to speak to a lot of clients in a short space of time and some great conversation had. Looking forward to the next one!”
– Ricki Jones, Chief Commercial Officer at Soreto
If you would like to know more about developing and excelling your partner programme to the next level or just discuss what we mean by native technology, please reach out to our team of experts.