DMEXCO 2018 in Cologne was a great success for the organizers and for Tradedoubler
The organizers of the DMEXCO tradeshow are looking back on a successful event with an increased number of 41,000 trade visitors. For Tradedoubler it was two days filled with packed meeting agendas, exciting news and great events.
The new Tradedoubler booth – equipped with furniture from IKEA DE, who just recently moved their programs exclusively to Tradedoubler – was very well received by all visitors.
Many visitors passed by to get a first glance on the forthcoming release of the impressive new advertiser and publisher interfaces, to learn more about innovative new monetization options and Tradedoubler’s new business approach, that has been announced in the DMEXCO press release.
Tradedoubler’s Bavarian breakfast – traditionally taking place on the second day of the tradeshow – was a highly appreciated morning start for all those who had a busy night on Wednesday and was very well attended.
A new highlight at this year’s DMEXCO was Tradedoubler’s participation in the Guided Tours of the German Association for the Digital Economy (BVDW). On the 13th of September the fully booked tour titled “Content Marketing & Storytelling” stopped at the Tradedoubler booth and the participants learned how influencers can cleverly arrange content for brands and products, generating higher brand value and ROI.
We hope you had as much fun at DMEXCO as we did and are looking forward to seeing you all again next year in Cologne, or even before!