Desigual relies on Tradedoubler technology
Tradedoubler & Desigual are proud to announce a collaboration that with immediate effect will enhance the efficiency of the affiliate program of Desigual. To this end Desigual will use Tradedoubler’s tracking technology to manage their private affiliate network as well as public affiliate programs to improve the performance of this channel in many of the markets covered by the digital area of Desigual.
Tradedoubler’s technology together with our new Business Intelligence tool – TD Adapt – will ensure that Desigual reduces acquisition costs while increasing online sales, which is one of the targets of the company for the next few years.
Juan Carlos Calabuig, Head of Technology at Tradedoubler, says: “Desigual fits perfectly as a client for our global white-label platform as they can manage all their affiliate activity in the main markets with the benefit in cost, optimization and control. We are very pleased to work together with Desigual and help them to achieve their ambitious goals for affiliation on a global scale”
Desigual is an international fashion company founded in Barcelona in 1984. It is defined by its unique way of interpreting fashion and life, based on positive values such as creativity, fun and the celebration of difference, and reflected in original, upbeat and colourful designs.
With more than 4.600 employees, the company is currently present in almost 100 countries through over 500 of its own stores, multi-brand stores, concessions in department stores and new-category points of sale. It also boasts 19 of its own online stores and seven product categories: Women, Men, Kids, Accessories, Shoes, Home and Sport.
