Center Parcs relies on Tradedoubler’s programmatic advertising solution
Background and key objective
Center Parcs is an innovative holiday provider with twenty-four parks, each of which has something entirely unique to offer. Center Parcs has parks in The Netherlands, France, Belgium and Germany.
With a focus on brand awareness and qualitative visitors, they have approached Tradedoubler to set up a display campaign promoting their brand and a specific new holiday resort near Disneyland® Paris and the Eiffel Tower: Villages Nature® Paris.
Key objectives of the campaign:
- Focus on acquisition of qualitative customers
- Drive year-on-year sales
- Drive brand awareness
Key to success and results
Tradedoubler recommended to set up a display campaign to support their goals to drive brand awareness, target qualitative visitors and drive sales.
Tradedoubler developed an optimised strategy for Center Parcs with more focus on desktop vs mobile (70-30) and fill the upper funnel by driving traffic to the site. Targeting those who are interested in travel by trials of site lists, creating lookalikes, open exchange and retargeting.
During the campaign we have optimized on performance by audience, top domains, time of the day, strategy and format of the creatives.
Very positive results:
- 0,15% Click through rate
- 20 € Return on investment
Martin de Jong, International Digital Campaign Manager of Groupe Pierre & Vancances – Center Parcs is pleased with Tradedoubler’s results: “Next to qualitative Account Management and Sales generating niche publishers, I’m pleased that I can reach also new audiences with their Display solution. The results were positive and showcased in a good looking dashboard.”
