User Journey Reporting

Affiliate clients reviewing user journey analyses get a better understanding how websites generate leads/sales. Discussing this with BI-expert David Cadman.

The benefits of running your own private network

A private network allows you to manage your own affiliate campaigns, commissions and partners with a white-label solution. We have discussed with Remy Marchesin, Head of Technology at Tradedoubler France, how clients can grow their business with a private network.

Understanding Safari Intelligent Tracking Prevention (ITP)

Later this year, Apple plans to release an update to its Intelligent Tracking Prevention (ITP) across its Safari browser which will affect both mobile and desktop devices (iOS and OS X) This change is targeted at technologies that rely on third-party tracking and profiling, largely players such as Google and Facebook.

The GDPR and what it means for affiliates

The EU General Data Protection Regulation (GDPR) is the new legal framework governing the use of personal data across all EU markets. This article contains the background to the new regulation and some useful links for all major European markets.