January 2020 was again very successful for the Travel Industry. Order value in January 2020 grew by +19% compared to January 2019. The number of sales in January 2020 grew by 32% YOY and Mobile Sales by 32% YOY!
On February 4, Google will release Chrome 80. The update will culminate a number of changes to how Cookies are managed that have been phased in over the past few months. Given Chrome’s market share there has been obvious concern around the impact of the update. Find out what is changing in Chrome 80 and what we are doing in response.
When looking at our results for December 2019 we made some very interesting observations. The holiday shopping season in 2019 was again very successful for Tradedoubler! OV increased by 39% YOY, number of sales by 45% YOY and mobile sales by even 62% YOY.
We took some time out to have a chat with an old friend of ours, Dan Harding, this week. He tells us about his new company, Envolve, and the great work they are doing within the AI chat space. Take a peak below: Dan, how about an introduction? Hi,...
Find out when consumers prepare and shop for Valentine's Day and read some advice and insights for the romantic day. During the 2 weeks before February 14th, we saw a growth in order value of 35% YOY, number of sales even increased by 49% YOY!
Not only Black Friday and Cyber Monday became large online and offline shopping days in the world, but also the whole Black Week itself. At Tradedoubler we have now finalized our numbers and generated 41% more order value compared to the Black Week 2018 and even 52% more sales!
Tradedoubler today released a Google Chrome Extension for publishers and an updated Digital Wallets report. Resulting in enhanced transparency on what publishers can expect to earn from a program and easier application to programs, the extension and the new report enable our publishers to take more informed business decisions.
Traditionally right after Christmas people start to plan their vacation, so January is by far the most important month for this industry. Order value in January 2019 grew by +21% YOY. According to this trend, we expect an even higher OV for January 2020! Learn helpful facts to better plan your successful campaigns now!
Over the past years, Single’s Day has become one of the largest online and offline shopping days in the world. At Tradedoubler we have now analyzed our final numbers and generated 57% more order value for our customers on Single’s Day 2019 than in 2018 and even 144% more OV compared to 2017.
Uniqodo can help reduce over-discounting that can be quite common in the affiliate space. If you already use or are considering the use of promo codes, it’s important before setup to have strategies in place to prevent code misuse. Avoid falling into the trap of giving out discounts that lower...