In the middle of macroeconomic headwinds, affiliate marketing for apps is a fast-growing opportunity for advertisers and publishers looking to adapt to increased consumer spend in apps. The benefits of promoting apps through affiliate marketing are undeniable: it is cost-effective, speeds-up app discovery, and increases user retention in apps.
Tradedoubler has acquired the app install business line of Pocket Media, a mobile media network based in the Netherlands. Tradedoubler is adding this app install solution to complement its existing app business and address the increased demand from advertisers to cover the entire app user journey from install and engagement to conversion.
CSS partners provide you with an array of different resources, especially for a company that wants to attract new customers or increase their traffic on Shopping Ads.
We interviewed our UK Publisher Get My Slice to find out some insights and fun facts about the company, as well as their future in affiliate marketing.
Recently, Lukasz Szymula was elected for the 3rd time as a member of the Supervisory Board of the Polish Chamber of eCommerce. Due to this joyful event, we interviewed Lukasz about his responsibilities within the supervisory board, his vision for Tradedoubler and how to do business in Poland and CEE.
We want to celebrate this momentous occasion by saying thank you for being with us during this incredible span of growth and success.
Read our chat with Rachael from Top Benefit Schemes about their story and core business values, insights on their collaboration with Trumf, potential industry trends any many more!
Findings indicate advertisers who follow trends and strategically prepare for the back-to-school season will win. Our data shows an increased trend for online shopping, given the current COVID-19 situation. Find out more on how you can prepare for the upcoming back-to-school season.
We talked with Tsehai about all things Ippies: from their relationship with Tradedoubler to their biggest benefits for an advertiser, upcoming promotions, and more.
The UK Team hosted a virtual affiliate day on the 25th of June to bring together different brands and publishers. Have a read to find out more about the event and quotes from the attendees.