Tradedoubler becomes certified partner of TikTok

We are excited to announce that Tradedoubler has become one of the first certified partners of TikTok in Europe. With this collaboration we are bringing new opportunities for our clients and partners to increase their brand awareness and website traffic by connecting them with TikTok’s community made of more than 800 million monthly active users.

Your affiliate marketing guide for Black Friday 2020

Black Friday is one of the best periods for merchants to maximise their profits by leveraging the affiliate partnerships. This year, everyone agrees that Black Friday will start earlier and will last longer, as it will be dominated by online shopping. Whether you are an affiliate marketing connoisseur or just exploring affiliate avenues, we hope that our Affiliate Marketing Guide for Black Friday will be a useful resource to prepare for the most lucrative time of the year.

The app opportunity in affiliate marketing

In the middle of macroeconomic headwinds, affiliate marketing for apps is a fast-growing opportunity for advertisers and publishers looking to adapt to increased consumer spend in apps. The benefits of promoting apps through affiliate marketing are undeniable: it is cost-effective, speeds-up app discovery, and increases user retention in apps.

Tradedoubler acquires the App Install business of Pocket Media

Tradedoubler has acquired the app install business line of Pocket Media, a mobile media network based in the Netherlands. Tradedoubler is adding this app install solution to complement its existing app business and address the increased demand from advertisers to cover the entire app user journey from install and engagement to conversion.

Back-to-School 2020 Preparation!

Findings indicate advertisers who follow trends and strategically prepare for the back-to-school season will win. Our data shows an increased trend for online shopping, given the current COVID-19 situation. Find out more on how you can prepare for the upcoming back-to-school season.

Recap: Virtual Affiliate Day

The UK Team hosted a virtual affiliate day on the 25th of June to bring together different brands and publishers. Have a read to find out more about the event and quotes from the attendees.