Get ready for Valentine’s Day! Valentine’s Day on February 14 is approaching quickly and now it’s high time for you to get ready! Data from the previous year showed that shoppers began to think about Valentine’s Day earlier than the years before. Jewellery and beauty sales increased early February, they...
Affiliate Marketing Trends 2018 Also in 2018, there will be some important trends that will keep us busy. Multi-attribution will for sure become more important. Advertisers want to partner with a higher number of content publishers, who usually don’t receive compensation due to the user journey and last-click logic....
Black Friday showed record results across EMEA Tradedoubler’s Black Friday showed record numbers across EMEA! Compared to 2016 the EMEA order value went up by 71%, number of sales by 39%, the average order value by 23% and the average order value on Smartphones by 20%. Top performing country...
Trends in the final spurt for the holiday shopping business 2017 holiday shopping season has started with a very successful Black Friday and Cyber Week. Having a look at last years’ final spurts before the holidays we have noticed some interesting facts and trends that might impact your holiday...
January Travel Trend Report across EMEA The month of January is becoming more and more important for the travel industry across EMEA. When comparing the January numbers to the rest of the year, a substantial increase became obvious. While in 2016 the overall order value in January in EMEA was...
eFlorist Are Ready For Mother’s Day – Are You? Mother’s Day is nearly upon us, and we caught up with Nadira Tielenburg, the International Affiliate Manager at Euroflorist to specifically discuss eFlorist.co.uk, and why affiliates should be taking advantage of what will be a huge week of sales for...
User Journey insights reveal Europe’s online buying habits Insights gathered from our User Journey technology have uncovered the detailed online buying habits of European consumers. Uncovering the often unexpected paths taken by online consumers en route to purchase, provides marketers with valuable information that they can use to optimise their digital advertising budgets by helping them to target consumers...