Performance Marketing: A 360° guide to stay ahead of the trends

2018 will be a big year! We expect data and insight to establish how those trends create, disrupt or benefit performance marketing activity. With this in mind, we have put together some tips to stay ahead of the game and an overview of how the industry have been reacting and adapting so far.


The GDPR and what it means for affiliates

The EU General Data Protection Regulation (GDPR) is the new legal framework governing the use of personal data across all EU markets. This article contains the background to the new regulation and some useful links for all major European markets.

Motivate your publishers with… Incentives

Motivate your publishers with… Incentives In the previous weeks we have written about how you can motivate your publishers with commissions and an affiliate day, but you can also do this with setting up incentives. Incentives can take many different forms, we’ll inform you about some of them but these...

Get ready for Valentine’s Day!

Get ready for Valentine’s Day! Valentine’s Day on February 14 is approaching quickly and now it’s high time for you to get ready!  Data from the previous year showed that shoppers began to think about Valentine’s Day earlier than the years before. Jewellery and beauty sales increased early February, they...

Affiliate Marketing Trends 2018

Affiliate Marketing Trends 2018   Also in 2018, there will be some important trends that will keep us busy. Multi-attribution will for sure become more important. Advertisers want to partner with a higher number of content publishers, who usually don’t receive compensation due to the user journey and last-click logic....

Black Friday showed record results across EMEA

Black Friday showed record results across EMEA   Tradedoubler’s Black Friday showed record numbers across EMEA! Compared to 2016 the EMEA order value went up by 71%, number of sales by 39%, the average order value by 23% and the average order value on Smartphones by 20%. Top performing country...

Trends in the final spurt for the holiday shopping business

Trends in the final spurt for the holiday shopping business   2017 holiday shopping season has started with a very successful Black Friday and Cyber Week. Having a look at last years’ final spurts before the holidays we have noticed some interesting facts and trends that might impact your holiday...

January Travel Trend Report across EMEA

January Travel Trend Report across EMEA The month of January is becoming more and more important for the travel industry across EMEA. When comparing the January numbers to the rest of the year, a substantial increase became obvious. While in 2016 the overall order value in January in EMEA was...