Publisher Spotlight: Weather2Travel.com
Colin Carter, one of the founders of Weather2Travel.com told us more about how the company started, what made them join Tradedoubler and a few of their next plans.
Publisher Spotlight: Savings United
Aftab Aslam, Head of UK Operations at Savings United, told us about the company, benefits they offer for advertisers and some of their plans.
Cross-Device: Tracking in a multi-device world
On average, two out of five purchases finish on another device than they started on. Riccardo Favara explains why cross-device tracking is so important.
Influencer Marketing – Tips from a Fashion Blogger
Tips and insights on influencer marketing from our publishers – Part 1: Fashion Blogger. Interview with Pamela Soluri, an Italian fashion influencer/blogger
The importance of partnering with a real global network
Discussing the importance for international brands of having a real global player as their business partner with Artur Michalak, Client Development Director at Tradedoubler
Black Friday Planning Tips
Online shopping on Cyber Monday was once again the biggest online shopping day in history with online sales of £1.4 billion, up 11.7% over last year.
User Journey Reporting
Affiliate clients reviewing user journey analyses get a better understanding how websites generate leads/sales. Discussing this with BI-expert David Cadman.
Influencer Week | Q&A with Ball Street
We sat down with Ball Street this week and discussed what it’s like to work as a football-focused within the influencer industry and what it’s like to work within the Youtube space specifically as an influencer network.
Influencer Week | Publisher Spotlight: Adsoma
For the Influencer Week, we interviewed Lloyd Honeyghan, founder of Adsoma, to find out more about how they the company started, their keys to success and how they see the market.
Publisher Spotlight: Smarter Click
We week we caught up with David Ayre, Country Manager of Smarter Click, to find out more about how their full user journey re-marketing services help manage client campaigns on performance metrics to increase their conversions, reduce their abandonment rates, and drive new customers.