Your affiliate marketing guide for Black Friday 2020

The Golden Quarter of Retail has officially started and brings with it great opportunities for retailers and consumers alike.

After an unprecedented year, marked by economic uncertainty and changing shopping behaviours, affiliate marketing remains a pillar of stability for merchants across all verticals. Its success is due to the pay-per-sale business model and the ability of publishers to adapt to changing consumer trends.

Black Friday is one of the best periods for merchants to maximise their profits by leveraging affiliate partnerships. This year, everyone agrees that Black Friday will start earlier and will last longer, as it will be dominated by online shopping.

Whether you are an affiliate marketing connoisseur or just exploring affiliate avenues, we hope that our Affiliate Marketing Guide for Black Friday will be a useful resource to prepare for the most lucrative time of the year.

Here’s what you can find inside:

– a look back to 2019 results in European countries, strongest verticals, and best performing affiliate models;

– tips from Tradedoubler experts for running a successful Black Friday affiliate program, including a checklist of information you need to provide your affiliate partners;

– key takeaways for affiliate partners to increase their commission during Black Friday.