Barceló Hotel Group and Tradedoubler celebrate their first anniversary of technology partnership.

 

In August 2017 Tradedoubler & Barceló Hotel Group embarked on an large-scale project that consisted of using Tradedoubler’s private network to directly manage Barceló Hotel Group affiliates worldwide and Tradedoubler’s Business Intelligence tool to track sales and analyse data to optimise digital marketing campaigns.

The strategy of Barceló Hotel Group is supported by Tradedoubler not only in its expansion as one of the main hotel chains in the market, but also in the professionalisation and optimisation of digital marketing campaigns with significant cost savings.

Since the beginning of the collaboration and thanks to the participation in the project of numerous affiliates of different types, an increase has been achieved both in invoicing for Barceló Hotel Group and in commissions for affiliates.

 

Advantages and highlights of the Barceló Hotel Group program:

– Reputed brand with good positioning in the market.

– Wide range of destinations and hotels.

– 860 Euros of average purchase basket

– Highly competitive commissions

– 1.35% Conversion Rate

– Exclusive offers and advantages

 

Soraya García, Country Manager of Tradedoubler Spain, says: “From the moment that Barceló Hotels proposed its strategy, we understood that it fitted perfectly into our client profile. It is a company in constant search of technological innovation and what is very important in our sector, with the strategy clearly defined. We are looking forward to many more years of working together. ”

Barceló Hotel Group is the hotel division of the Barceló Group. It currently has more than 247 city and holiday hotels of 4 and 5 stars, and more than 53,000 rooms, distributed in 22 countries. Its brand architecture is made up of 4 brands: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels. It is the 3rd largest chain in Spain and 42nd internationally.

You can join the Barceló Hotel Group program at the following link: https://www.barcelo.com/affiliates/

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