Get ready for back-to-school

Back-to-school presents a great opportunity for brands to leverage publisher partnerships to target engaged audiences and win new customers.

Our report analyses the changes in shopping behaviour since the beginning of the COVID-19 pandemic across Tradedoubler network, and shares key trends to help our partners apply better strategy behind their promotions in 2020.

Back-to-school has historically been driven by in-store family trips where children could provide input on their choices and preferences. This year, due to social distancing rules and limit on the amount of people allowed in-store at a time, most parents and teachers will turn to online shopping.

Download the full report below to prepare for the upcoming back-to-school shopping season.

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