Tradedoubler today announced the appointment of Sara Centemero as Country Manager for Italy. In her new role, Sara will focus on further strengthening Tradedoubler's value proposition as a successful digital marketing strategy for Italian companies exploiting new market opportunities.
Across Europe, we saw impressive growth in the Home & Garden industry during 2019. The order value increased by 71% YOY, the number of sales grew by 98% YOY.
Our Shopping & Retail Trend Report for 2019 identified growth in OV of 4% YOY and the importance of the Cyber Weekend for the industry. The number of sales increased by a remarkable 36% YOY!
We share the steps we are taking in response to the coronavirus (COVID-19) outbreak, including how we continue to serve our customers.
In 2019 we saw great growth in the Health & Beauty order value of 32% YOY! The number of sales grew by a remarkable 31% YOY and Mobile Sales took a share of 44% of all sales. The average order value across all devices remained relatively stable at 38 EUR, the Smartphone AOV slightly decreased compared to 2018 to 36 EUR.
Our Computer & Electronics Trend Report for 2019 identified an average growth in OV of 2% within 2019 and the importance of the Cyber Weekend for the industry.
Valentine’s Day 2020 was extremely successful for Tradedoubler! Throughout the week of Valentine’s Day (10th – 14th of February), we saw a growth in order value of 30% YOY, number of sales even increased by 41% YOY!
SOS - Sportswear of Sweden now launched in Sweden, Norway, Finland, Denmark, France, Germany and Austria. With an upcoming launch in Italy this summer!
January 2020 was again very successful for the Travel Industry. Order value in January 2020 grew by +19% compared to January 2019. The number of sales in January 2020 grew by 32% YOY and Mobile Sales by 32% YOY!
Find out what key Tradedoubler spokespersons consider as the key trends in affiliate and performance marketing for 2020!