Tradedoubler becomes certified partner of TikTok

We are excited to announce that Tradedoubler has become one of the first certified partners of TikTok in Europe. With this collaboration we are bringing new opportunities for our clients and partners to increase their brand awareness and website traffic by connecting them with TikTok’s community made of more than 800 million monthly active users.

The app opportunity in affiliate marketing

In the middle of macroeconomic headwinds, affiliate marketing for apps is a fast-growing opportunity for advertisers and publishers looking to adapt to increased consumer spend in apps. The benefits of promoting apps through affiliate marketing are undeniable: it is cost-effective, speeds-up app discovery, and increases user retention in apps.