Affiliate marketing trends 2020
Find out what key Tradedoubler spokespersons consider as the key trends in affiliate and performance marketing for 2020!
Holiday Shopping 2019 Report
When looking at our results for December 2019 we made some very interesting observations. The holiday shopping season in 2019 was again very successful for Tradedoubler! OV increased by 39% YOY, number of sales by 45% YOY and mobile sales by even 62% YOY.
Introducing Envolve Technology
We took some time out to have a chat with an old friend of ours, Dan Harding, this week. He tells us about his new company, Envolve, and the great work they are doing within the AI chat space. Take a peak below: Dan, how about an introduction? Hi,...
Prepare for Valentine’s Day now!
Find out when consumers prepare and shop for Valentine's Day and read some advice and insights for the romantic day. During the 2 weeks before February 14th, we saw a growth in order value of 35% YOY, number of sales even increased by 49% YOY!
Introducing Dan O’Kane
Welcome to Tradedoublers newest team member, Dan O’Kane, Partnerships Development Manager. Dan joins us with a wealth of client management experience and is now going to be managing our key partnerships with our publishers. We got the chance to ask him a few questions to introduce him to the industry!...
Record results for Black Friday and Cyber Monday
Not only Black Friday and Cyber Monday became large online and offline shopping days in the world, but also the whole Black Week itself. At Tradedoubler we have now finalized our numbers and generated 41% more order value compared to the Black Week 2018 and even 52% more sales!
Tradedoubler launches Chrome Extension and more new features for Publisher Interface
Tradedoubler today released a Google Chrome Extension for publishers and an updated Digital Wallets report. Resulting in enhanced transparency on what publishers can expect to earn from a program and easier application to programs, the extension and the new report enable our publishers to take more informed business decisions.
Travel Trend Report – Get ready for January!
Traditionally right after Christmas people start to plan their vacation, so January is by far the most important month for this industry. Order value in January 2019 grew by +21% YOY. According to this trend, we expect an even higher OV for January 2020! Learn helpful facts to better plan your successful campaigns now!
Record Results for Single’s Day 2019
Over the past years, Single’s Day has become one of the largest online and offline shopping days in the world. At Tradedoubler we have now analyzed our final numbers and generated 57% more order value for our customers on Single’s Day 2019 than in 2018 and even 144% more OV compared to 2017.
Uniqodo’s Guide to your Coupon Strategy
Uniqodo can help reduce over-discounting that can be quite common in the affiliate space. If you already use or are considering the use of promo codes, it’s important before setup to have strategies in place to prevent code misuse. Avoid falling into the trap of giving out discounts that lower...