Desigual relies on Tradedoubler technology Tradedoubler & Desigual are proud to announce a collaboration that with immediate effect will enhance the efficiency of the affiliate program of Desigual. To this end Desigual will use Tradedoubler’s tracking technology to manage their private affiliate network as well as public affiliate programs to...
Tenacta Group relies on Tradedoubler technology Tenacta Group is an Italian company with a portfolio of worldwide leading brands that share the same mission: to develop design and technological innovation that will improve people’s quality of life. The Human Being is at the centre of every project development of...
Metapic rolls out successfully In August 2017 Tradedoubler announced the acquisition of Metapic, a popular platform for product recommendations. Metapic collaborates with multiple large publishers within influencer and premium lifestyle media. With this acquisition we have extended our strong position within influencer publishing. Six months later we see impressive...
Get ready for Valentine’s Day! Valentine’s Day on February 14 is approaching quickly and now it’s high time for you to get ready! Data from the previous year showed that shoppers began to think about Valentine’s Day earlier than the years before. Jewellery and beauty sales increased early February, they...
Affiliate Marketing Trends 2018 Also in 2018, there will be some important trends that will keep us busy. Multi-attribution will for sure become more important. Advertisers want to partner with a higher number of content publishers, who usually don’t receive compensation due to the user journey and last-click logic....
New affiliate program: Gina Tricot Tradedoubler is proud to announce the Gina Tricot affiliate program is now open in Sweden, Norway, Denmark and Finland. Gina Tricot is one of the Nordic region’s leading retailers for fashion oriented females, operated by Nordic Capital Fund VIII’s investment since 2014, with...
Tradedoubler names François Pacot to Chief Technology Officer Tradedoubler today announced the appointment of François Pacot to Chief Technology Officer. Pacot joined Tradedoubler in December 2016 when the group acquired R-Advertising, an email marketing company in which he holds the position of CEO. Pacot will oversee the strategic product development...
Black Friday showed record results across EMEA Tradedoubler’s Black Friday showed record numbers across EMEA! Compared to 2016 the EMEA order value went up by 71%, number of sales by 39%, the average order value by 23% and the average order value on Smartphones by 20%. Top performing country...
Tradedoubler released New Version of Digital Gift Card Tool TD REWARD Tradedoubler today announced the immediate availability of Version 2 of their digital gift card tool TD REWARD. Digital gift cards are an effective way to incentivise customers at the point of purchase, without needing to discount the brand....
Trends in the final spurt for the holiday shopping business 2017 holiday shopping season has started with a very successful Black Friday and Cyber Week. Having a look at last years’ final spurts before the holidays we have noticed some interesting facts and trends that might impact your holiday...