Affiliate Marketing and the myths – Part 2
Affiliate marketing has been around for more than 25 years. As a result, untruths, wrong statements, and myths about it have been running through the world wide web for many years. To clear up those myths, we once again uncover the most common fake news about this performance-based online marketing sector.
Affiliate marketing is successful – or just one of the myths?
The fact is that affiliate marketing, with its annual growth, is one of the biggest growth drivers in digital marketing. Also, this year, we and our competitor networks saw a double-digit growth rate compared to last year. That shows how lucrative affiliate marketing is for your business.
True or False?
1. „Affiliate marketing no longer works without third-party cookies.”
In 2018, many regulations regarding the storage of sensitive user data within the EU changed. Since then, website visitors must be informed about and agree to the storage of user-relevant data. That also means changes for setting third-party cookies in an affiliate programme, as these are created and stored by external domains.
But what would technical progress be if it did not bring a solution to this problem? It is called first-party cookies, which are created and stored by the visited website. The result: affiliate marketing is still working.
2. „Affiliate marketing is very expensive in the beginning.“
It is just the opposite because affiliate marketing does not cost anything. Registering with an affiliate network is free of charge. In addition, no costs arise when a sale is generated. As a publisher, you earn money as soon as the promoted product of the advertiser is sold (e.g. CPA). Of course, without additional investments, it will take longer until the desired success is achieved. But this is not a MUST.
And the advertiser also has no high costs when starting an affiliate programme because affiliate marketing is a performance-based marketing channel. Therefore, you only pay for the provided target. And at the same time, you get so much more extra: the reach of your publisher, new customers, awareness, more sales, etc.
4. „Retargeting is unnecessary.“
Unfortunately, completely wrong. Because what do you do with a customer who has spent time on the website but not made a sale? Hope that he will buy at another time? Or just lose potential sales? NO – here is retargeting the best solution. With this, you can optimally address your potential customers again.
If you have not had enough of the affiliate marketing myths, you can find more here>>
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