Affiliate Huddle 2019

The sixth edition of Affiliate Huddle, London’s free conference which encourages the sharing of knowledge and debate around affiliate marketing, returned on Thursday 6th of June and was the biggest edition to date. The event took place at Queen Elizabeth Centre in London, and it received almost a thousand people throughout the day.

The gates opened at 09:00 am, and the venue got busy really quick with performance marketers networking while having a cup of coffee or tea that was being served the whole day. With a mix of affiliates, networks, agencies and advertisers attending, it was a great opportunity to network with both new and existing connections as well as learn through insightful debates and talks.

Highlights of the day

After a short welcome introduction by James Little, Group Commercial Director at TopCashback and Affiliate Huddle Co-Organiser, Helen Southgate, UK Managing Director at Acceleration Partners explained in her session why advertisers need to innovate and be smarter to create better affiliate programmes today and in the future.

The second session of the morning was delivered by our very own Mouna Laaragat, about growing a seasonal business, we asked her to share what she consider the most relevant from her session:

“I’m so grateful for the opportunity I had to deliver a solo session on how to take advantage of seasonality at the Affiliate Huddle this year.

I really wanted to define the seasonality as an opportunity and discuss how we can leverage it to drive more business and reduce pressure around key trading periods. We’ll never repeat enough how consistency is key to maintain the basics right, especially during peaks!

After a short reminder of the basics, the main part of the talks was about how advertisers can go the extra mile and take their business to the next level by addressing four major challenges: targets and spend control, peaks reliance, risk management and competitivity.

We have been through case studies from four partners who have demonstrated how they have tackled these challenges:

    • The perfume shop with off-peak test learnings and early acquisition campaigns.

    • MyVoucherCode who created their own seasonality and diversified their offering.

    • HP who improved their profitability with product level tracking.

    • LOCO2 who has successfully launched their affiliate channel scaling up tactical investment.

    It is always a pleasure to go on stage, engage and share with the audience and I’m very grateful to everyone who supported me, the organisers and the great crowd who attended the event.

    Following Mouna’s session, Deepak Tailor, CEO and founder of LatestFreeStuff.co.uk, gave a very interesting session on how messenger marketing is growing. During his session, he unveiled case studies where email marketing click rates are plummeting, with the high amount of emails being sent every day and the increase and higher click rates that messenger bots can bring to advertisers. With a demonstration of the bots in action and how it can be easily done, he truly made a point about the future of contacting consumers.

    During the afternoon, the Head of Client Engagement at Magic Freebies, Toby Beresford, gave an insightful session about algorithmic accountability, based on the “Why am I seeing this?” button, that was recently asked to be rolled out across Facebook and LinkedIn. He also discussed the challenges that this will bring to the market and gave a peek on their new personalisation engine, with examples from similar features to provide ideas of principles that can help prepare offerings.

    Making up the afternoon, Caroline Mulvihill delivered an insightful session on the challenges and learnings from her time at BT, with an overview on how they stopped internal competition for sales and relaunched SEO, creating an optimized performance marketing channel, while using a little bit of fun with superheroes to get everyone’s attention.

    After a day packed with enlightening talks and debates, all industry peers headed to the after party, sponsored by Tradedoubler, for more networking and some drinks.

    Thank you, everybody, that visited Tradedoubler booth at Affiliate Huddle 2019, we hope you had a great time and enjoyed as much as we did. If you want to continue the conversation or know more about what we can do to help you achieve growth, please contact us at [email protected]

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