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Injecting intelligence into performance marketing

– James Milne,Vice President Business Development Digital marketing is evolving at a rapid pace, so much so that marketers are struggling to keep up with the latest lingo, let alone best practices. While 2015 was all about big-data and programmatic, the performance marketing industry was accruing big-data long before it became a go to marketing buzzword….

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Click-to-buy technology makes editorial images shopable!

As a consumer, you see something online, you like it, you want to buy it… but where did that fashion blogger get that bag? Images are powerful, worth a 1000 words (so they say). So if images could directly translate into sales in a measurable manner, bloggers would be in the money! It turns out…

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