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User Journey insights reveal Europe’s online buying habits

Insights gathered from our User Journey technology have uncovered the detailed online buying habits of European consumers. Uncovering the often unexpected paths taken by online consumers en route to purchase, provides marketers with valuable information that they can use to optimise their digital advertising budgets by helping them to target consumers more effectively. Based on the analysis of eight million online sales, the data-driven insights also dispel common buying behaviour perceptions. As…

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