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Our heritage: the Tradedoubler story so far

Tradedoubler’s story is the realisation of two young Swedes who set out to invent a form of digital commerce that would empower businesses and publishers worldwide. Founded by Martin Lorentzon and Felix Hagnö in 1999, Tradedoubler has grown into one of the world’s leading performance marketing companies with offices in the UK, France, Germany, Italy, Spain, Sweden, Netherlands, Switzerland, Poland and Singapore.

Today Tradedoubler is an international performance marketing partner, creating smarter results for its clients and partners through traffic, technology and expertise. We help our clients grow their online sales and find new customers for their businesses and we help an expanding network of online publishers monetise their websites.

Our success has always been based on the clear, compelling value of our pay-for-performance model: an opportunity for businesses to drive sales and for publishers to earn revenue based on the results they deliver.

Through our continued focus on innovation and desire to deliver a clear ROI for each and every client, we now work with over 2,000 leading advertiser brands and have an affiliate network of over 180,000 active publishers. In 2017 we generated around €8.2 billion in revenue for our clients through e-commerce and mobile commerce. Tradedoubler has been listed on the OMX Nordic Exchange, Stockholm since 2005.

With over 280 employees, we do business in over 83 countries and can work with our clients anywhere in the world.  We have global payment capabilities that means that we can pay publishers in the currency of the country in which they operate, in Euros or US$.

Over the past few years we have successfully expanded our offering beyond affiliate marketing. We have developed a programmatic solution called TD ENGAGE that helps us find new customers for our clients, and we help our clients understand and optimise their digital activity through our business intelligence tool, TD ADAPT.

Our powerful combination of performance-based solutions coupled with 19 years of digital marketing expertise ensures that we deliver the smarter results that help our clients to maximise the investments they make in digital marketing.


We have long-term partnerships with over 2,000 leading brands – here are just some of them: