Contextual advertising

Tradedoubler’s contextual advertising solution ensures relevance for affiliate programmes and performance advertising by matching ads and product feeds to the most relevant web pages.

Our contextual advertising system has been developed to ensure meaningful relevance based on the content of ads rather than the words appearing in them. Our ad matching technology scans pages for keywords that can be automatically generated – or specified by the publisher. The most relevant ads and product feeds are then served on each page, driving click-throughs and conversions.

Tradedoubler’s contextual advertising solution is flexible and responsive, available for both ads and product feeds, and image or text-based activity. We keep advertisers in control of programmes and campaigns by ensuring ads only appear on approved sites – and keep publishers in control of their environment through only serving ads and feeds from the programmes they have applied to.