Vistaprint and Tradedoubler establish exclusive UK affiliate marketing partnership
Online printing giant rolls out centrally co-ordinated affiliate strategy across the UK, Benelux, Nordics, Italy, Spain and Switzerland
London, 07 January 2014 – Tradedoubler, the international leader in performance marketing, has today announced an exclusive UK partnership with Vistaprint, the UK´s leading provider of marketing support materials for small businesses, to maximise Vistaprint’s sales through affiliate marketing in the UK.
According to research from IAB UK, UK businesses spent £814 million on affiliate marketing in 2012, which generated sales worth £9 billion . With this figure expected to rise over the next 12 months, Vistaprint sees an opportunity to grow its sales revenues with Tradedoubler and maintain its industry lead.
“We’re constantly looking at the next step and reviewing our processes,” said Dennis Rond, manager of the affiliate channel at Vistaprint. “We wanted to maximise our channel’s efficiency so we made the strategic decision to change from multiple affiliate partners to a single partner. We want to explore and engage with a new selection of customers, at the same time as having a single point of international co-ordination, so we are delighted to be working with Tradedoubler.”
Tradedoubler – a preferred partner for Vistaprint across Europe in Benelux, Nordics, Italy, Spain and Switzerland - will enable Vistaprint to target promotions at and engage with new B2B and B2C customers in the UK.
Commenting on the exclusive relationship, Andrew Buckman, COO of Tradedoubler, said: “This is an incredibly exciting partnership. Tradedoubler is always looking to explore new channels to best promote our client and Vistaprint is a company that has impressive ambitions, so it’s a partnership that’s going to be fruitful.”
Internationally, Vistaprint has been reducing the number of performance marketing networks that it uses to work with Tradedoubler, as Tradedoubler is able to offer a single point of international co-ordination for all of Vistaprint’s country programmes.
“Having a streamlined approach is so fundamental to any business,” continued Buckman. “But with a company such as Vistaprint, that is NASDAQ-listed and operational in over 120 countries worldwide, having faultless international co-ordination when it comes to affiliate programmes is not a luxury, it’s a necessity.”
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