Tradedoubler’s The Zoo Project – Welcomes Third Wave of Entrepreneurs

London UK, 30 Sept 2013 - Tradedoubler’s prestigious e-commerce incubator The Zoo Project, has announced the three latest start-ups to win a residency.

The three companies to make the cut are:

The Mighty Spice Kitchen - the destination for world cuisine, luxury travel and lifestyle, launched this year by presenter and cookbook author John Gregory-Smith. The online magazine offers exclusive recipes, celebrity chefs’ recipes, travel reviews and features and stunning lifestyle editorial. Through the magazine the reader can buy cookbooks, kitchen and homewares and holidays.  The next phase is to develop online TV.

Fresh 8 Gaming - a product development business whose products create smarter connections between gambling operators and publishers. The platform enables richer, more intelligent integrations between betting providers and affiliates that monetise content more effectively than traditional banners - providing shortened signup journeys for new customers and simplified bet placement for existing customers – all without asking the user to click out from the publisher's site. Installed using just <1 line of code>." - is a social media impact tracking software which specialises in helping companies to quantify ROI from Facebook, Twitter & Pinterest. Since it was launched, WhichSocial has received investment from business pioneers and institutional investors such as Creative England, Unilever, Ingenious and Bauer Media. The company is currently working with several fashion retailers.

“The Zoo Project is becoming an established hot-bed of new business talent,” said Dan Cohen, regional director, Tradedoubler.  “And with online fashion retailer LUX FIX recently closing an all-important financing round of £350,000, it is proving effective in attracting investment as well as new business models and talented teams.”

John-Gregory Smith, founder, The Mighty Spice Kitchen, said: “I wanted to join the Zoo Project so that I could get the support and know-how to create the best online editorial and TV magazine possible, and work with advertisers and brands to create a unique experience for our readers.”

Rob Wilson, President and CEO, Tradedoubler, created and launched the scheme in December 2011 as the first e-commerce incubator in the performance marketing sector.  Entries are judged by a panel of ‘dragons’ – marketing and business experts from some of the UK’s top companies, including Tesco and British Gas

Tradedoubler has committed more than £1m in business resources to The Zoo Project which is currently home to more than 30 people from eight start-ups.

Zoo residents enjoy one year’s rent and rates-free office space at the company’s central London location; mentoring from Tradedoubler’s performance marketing industry experts; access to major brand advertisers and partners and networking opportunities with other Zoo Project companies and industry entrepreneurs.

More information about The Zoo Project can be found here.  Keep up-to-date with Zoo Project news on @zoo_td  or like The Zoo Project on Facebook.


For further media information, please contact:  

Joe Hawke/Richard Bell
Berkeley PR
Tel: 0118 909 0909

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