Tradedoubler Strengthens Management Team in German-Speaking Region with Stephan Boos
E-business expert takes over as Regional Director with responsibility for Germany, Austria and Switzerland
Munich & London, 1 August 2013 - Tradedoubler, the international performance marketing and technology company, is strengthening its management team with the appointment of industry expert, Stephan Boos, as Regional Director, Germany, Austria and Switzerland, on 1 September. Boos will be based in Munich and report directly to Chief Operating Officer, Andrew Buckman.
Boos joins Tradedoubler from the payment provider Klarna, where he was Director of Sales Operations. "We are pleased that we have found in Stephan such an experienced and well-connected industry insider for this position," said Andrew Buckman. "His passion for online marketing and our business will give new impetus to our drive for growth. He will work closely with our Country Managers, Immo Hütte and Björn Hahner, to deliver results for our German-language clients." "The performance marketing sector is evolving rapidly and advertisers are constantly faced with new opportunities in their quest to create new revenues,” commented Stephan Boos.
“Nevertheless, I am convinced that the potential of the German-speaking market is far from exhausted and I'm looking forward to working closely with the country teams at Tradedoubler to convince customers that exploring the possibilities of performance marketing can help them to increase their ROI.
“The German market is especially interesting, as the team recently launched its #performancevalue initiative to drive transparency and greater value for clients. There is a lot of exciting work ahead of me and I am looking forward to the challenge,” continued Boos.
Stephan Boos has many years of experience and expertise in the online sector. Prior to joining Klarna in 2012, Boos held a variety of senior management positions at leading digital companies in Europe, including Tremor Media, ad pepper media and AutoScout24. Between 2006 and 2008 Boos was Managing Director of Webgains Germany, ad pepper media’s performance marketing network.
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