Tradedoubler sole partner for HMV’s affiliate marketing programme
London, 14 August 2012
We are very pleased to announce that HMV has appointed Tradedoubler to manage all its entertainment and technology affiliate marketing programmes.
Brokered by HMV’s media agency OMD, this appointment is welcomed at a time when the music and entertainment industry continues to face unparalleled opportunity and change. In 2011, for the first time ever, global music sales broke through the 1.6 billion mark with digital platforms playing an increasingly important role in its consumption.
Here are a few words from those involved and what this new partnership means to them.
“We’re passionate about getting our customers closer to the entertainment content they love whether in the home or on the move,” said Paul Stevens, Head of e-Commerce & Insight at HMV. “We need experienced partners who can help us further integrate and make the most of all the channels available to us. We chose Tradedoubler as they share these values, offering a high-quality publisher network and an excellent track record in the entertainment sector, underpinned by a commitment to collaboration and trust.”
“We are extremely excited to have been selected by HMV to run their affiliate marketing,” said Dan Cohen, Market Unit Leader, UK & Ireland, Tradedoubler. “We bring an award-winning publisher network and an enviable track record in developing flexible, customised solutions designed around individual client objectives. We look forward to working closely with OMD to drive ever greater success for HMV.”
At a time when other affiliate marketing firms are starting to compete with agencies, this announcement confirms Tradedoubler’s determination to help advertising agencies create and implement powerful marketing and sales campaigns for clients.