Tradedoubler Shortlisted for Effective Mobile Marketing Awards by Mobile Marketing Magazine
London, 17 October 2012
Tradedoubler, the international performance marketing and technology leader, has been shortlisted for Mobile Marketing Magazine Award’s ‘Most Effective Mobile Affiliate Campaign’ category for its innovative and revenue-generating work for one of the biggest beauty retailer on the high-street.
The campaign was designed to meet the high street challenge that all retailers are facing, now that the majority of UK consumers are armed with their own personal ‘shop assistant’ and research tool – their smartphone.
“We’ve created an extremely successful m-Affiliate programme that is driving footfall into our client’s high street stores and is fully integrated into its established online marketing activity,” says Neil Ranatunga, Head of Mobile UK for Tradedoubler.
Tradedoubler’s campaign successfully expanded the brand’s customer base and drove new customer acquisition, supporting their multi-channel brand strategy. Tradedoubler’s development of accurate tracking and analysis of mobile affiliate activity has also been instrumental to the effectiveness of the campaign.
As a result, this campaign was shortlisted from over 200 entries from leading brands and agencies around the world. The 2012 Effective Mobile Marketing Awards ceremony will take place on 29 November at the London Film Museum.
Tradedoubler was the first pan-European network to offer an integrated e-commerce and m-commerce affiliate offering to help its advertisers extend their online programmes to meet consumers’ desire to research and buy via their mobile devices.
Valuable insights into the mobile commerce opportunity can be found in Tradedoubler’s white paper, Mobile & You, available for download - www.tradedoubler.com/shopping-on-mobile.
For further media information, please contact:
Amy Stevens or Liam Sherry
0118 909 0909
Tradedoubler is an international leader in performance-based digital marketing and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and remains the most successful pan-European affiliate marketing company, combining strategic international insight with detailed in-country expertise. It helps 2,000 advertisers achieve their business goals through its high quality affiliate network of 140,000 publishers and was the first to offer an integrated e- and m-commerce offering to help advertisers extend their online programmes to mobile devices.
Tradedoubler is committed to close collaboration with each customer, helping them to generate revenue and succeed on a national and international scale. Among Tradedoubler’s advertisers are American Express, ClubMed, Dell, Disney, Expedia and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange.