Tradedoubler Experts Reveal ‘Performance Marketing & Mobile’ Revenue-Generating Strategies at A4U Europe

Amsterdam, 1 July 2013 - Tradedoubler is proud to be platinum sponsor at this week's A4U Expo in Amsterdam, where it will present its latest research into ‘connected consumers’(1).
Connected consumers are embracing mobile Performance Marketing channels to support their 'always on' shopping habit, whether they are in front of the TV as second-screeners or searching for the best prices whilst in-store showrooming.

The team will be sharing their expert insights and experience about how advertisers can drive increased revenues from these multi-channel consumers, in a round of presentations on the Expo’s first day.

A4U Europe: Tuesday, 2 July 2013

2 July, 9.00am - Affiliate Mobile 101: Kick-start your Mobile Success
Michael Long,
Neil Ranatunga, Head of Mobile, Tradedoubler UK
A step-by-step guide to launching and growing a big brand's mobile affiliate programme. Plus a look at how mobile apps can amplify an m-commerce strategy.
2 July, 12 noon - Performance Marketing: From First Impression to Last Click
Andrew Buckman, COO, Tradedoubler 
The Tradedoubler Insight Unit's latest award-winning research reveals how Performance Marketing is disrupting the purchase journey. Europe's connected consumers are increasingly using Performance Marketing channels as a first step in researching which brands to buy, and in the final phase of their offline purchase journey. 

For those not attending the Expo, the Tradedoubler Insight Unit’s series of White Papers can be downloaded here.  

1. Connected Consumers use smartphones or tablets and shop online at least once per month. 

Media Contacts:
Joe Hawke/Richard Bell
Berkeley PR
Tel: 01189 090909